We find Strategic Partners in Medical Technology
sananet management consultancy search for strategic partners.
sananet helps medical device manufacturers and life science companies to find the perfect strategic partner for their OEM, ODM or licensing business.
By a strategic partner we mean a medical technology company that has a long-term interest in working with your company. They then market their medical product or service under the branding of the strategic partner, e.g. as an OEM, ODM or license business.
It is characteristic that a strategic partner is willing to invest in the healthcare target market. This can be a large multinational medical technology group or a small medical technology manufacturer that is very focused on the target segment.
sananet provides practical advice in the search for strategic partners in the healthcare sector
In the successful search for a strategic partner in medical technology, good contacts deep within the companies in the life science sector are very important. sananet can draw on its many years of experience and provide you with crucial support.
Marketing strategy: medical technology specialist dealer vs. strategic partner
If you have not yet decided whether it is better to choose a strategic partner or a specialist medical technology distributor to market your medical device, sananet can advise you on your marketing strategy and market launch strategy for medical devices
To help you decide, here is a brief summary of the advantages and disadvantages of each sales partnership at a glance:
Strategic partner for health care products
Companies from the life science sector with an interest in OEM, ODM or private label
+ Fast ramp-up
+ Long term
+ Few headaches with regulatory or day-to-day issues
– Want control
– Low margin
– Complete loss of direct end customer contact
Medical technology specialist dealers as sales partners
Companies only interested in short-term sales
+ Strong commitment
+ Long-term
+ Good customer relationship (tradition)
– Would like to have every problem solved by you
– Unreliable forecast
– More training and BD effort
Strategic partnerships for a startup company
With a medtech startup, you should also think about your exit strategy, as it might be difficult for your investors to exit and sell the shares if a large multinational medtech company is in and blocking market access. On the other hand, this partner could be the one who buys your company.
It should also be borne in mind that large multinational strategic partners in particular are not interested in distribution rights in individual markets such as Germany, but usually demand international distribution rights. Although this helps with a quick ramp-up, it can hinder market penetration in markets where the strategic partner is not as strong.
sananet will be happy to advise you on your decision!
