Search for strategic partners

We advise you on the search

When looking for a strategic partner in medical technology, good contacts to companies in the industry are very important. sananet can draw on its many years of experience and provide you with decisive support.
If you have not yet decided whether you are looking for a strategic partnership or a distributor, we are also at your disposal.
A summary of the advantages and disadvantages of each partnership at a glance:

Strategic Partner
Companies with interest in OEM or private label

+ Fast startup
+ Long-term
+ Little headache with regulatory or everyday problems

– Will control
– Low margin
– Complete loss of direct contact with end customers

Sales Partner
Companies that are only interested in short-term sales

+ Strong commitment
+ Long-term
+ Good customer relations (tradition)

– Wants every problem solved by you.
– Unreliable forecast
– More training and BD effort

Strategic partnerships your a startup company

With a startup, you should also think about your exit strategy, as it might be difficult for your investors to exit and sell the shares if a large multinational strategic partner is there and blocks market access. On the other hand, this very partner could be the one who buys your company.
Furthermore, it is important to keep in mind that especially large multinational strategic partners are not interested in distribution rights in individual markets like Germany, but usually demand international distribution rights. While this helps with a quick ramp-up, it can hinder market penetration in markets where the strategic partner is not as strong.

sananet will be happy to advise you on your decision!