Delegation Tour to German Health Care Market

sananet’s support in the organization of delegation trips in the German health care market could include initiating special meetings were you need know-how and contacts to relevant managers and KOL.

sananet’s advice could include, for example, initiating contact with purchasing departments of hospitals, contact with large specialist medical retailers or a meeting with the management of medical technology groups.

Much of the work in preparing the delegation trip is done by your business development organization and you only use the very specific expertise that you may not have. The delegation’s meetings with the German healthcare partners are organized by sananet. The entire travel organization must be handled by the business development organization.

sananet’s advice could include, for example, initiating contact with purchasing departments of hospitals, contact with large specialist medical retailers or a meeting with the management of medical technology groups. A visit to some life science innovation centers in Germany would also be a good idea. The delegation trip will of course be individually adapted to the needs of your business promotion.

Preferably, the tour should be organized in conjunction with a trade fair such as MEDICA.

The advice provided by sananet is usually very practical and is aimed directly at solving real problems when entering the market. In this respect, our experience shows that such delegation trips tend to be politically valuable but often do not lead to direct business for the participating medical technology companies. In this case, targeted business matchmaking for life science companies by the sananet management consultancy would be more recommendable.

References: Governmental and NGO Business Development Organizations