SWOT Analysis Medical Technology Germany

We can support you with specialized know-how for individual companies that want to enter the DACH market. In this case, much of the work is done by your Trade Promotion Organization (TPO)  and you only use the very specific expertise that you may not have. This could be, for example, reimbursement, building a business case to overcome the lack of reimbursement in the hospital market, building reference sites with key opinion leaders, special market analyses where we can provide detailed data on the use and number of medical procedures, etc.The requirements to bring a medical device manufacturer to the German-speaking market are very different. An individual market launch strategy is necessary here.

• What is the special situation regarding reimbursement by health insurance companies?
• Which opinion leaders (KOL) in the clinics are important?
• What criteria do I use to decide on a medical technology specialist retailer in Germany?

For questions such as these, sananet consultancy holds individual meetings with the individual life science companies, either online or preferably in their country, to sharpen their market entry strategy into the German health care market and prepare a SWOT analysis in each case.

The advice provided by sananet consulting agency is always very practical and is aimed directly at solving the real problems of market entry.

Trade Promotion Organizations and NGO Business Development Organizations

Here you can find an interview with the managing director Tilo Stolzke in the Enterprise Europe Network EU Single Market – success stories :

“Internationalization and the irreplaceable added value of personal contacts”