Market Entry of Medical Technology Company as Part of Business Development
If you, as a Trade Promotion Organization (TPO), receive inquiries from biotechnology or medical technology companies from your country that are looking to enter the healthcare market in the DACH region, sananet consultancy also supports smaller projects with in-depth expertise. Entering the German medical technology market is a challenging step that requires in-depth knowledge of the market, regulatory requirements and distribution channels.
Entering the highly regulated healthcare sector in the DACH region poses challenges for many companies. In addition to legal requirements and certification processes, market structures, networks and access to relevant decision-makers are also crucial. With many years of experience in the life science and medical technology sector, sananet consultancy offers targeted support for these important steps and ensures that your company can successfully enter the German market.
Typical issues in such market access projects into the medical technology market in Germany are:
- Reimbursement by German health insurance and cost coverage
- Contact with opinion leaders (KOL) and development of reference locations
- On request, we also carry out detailed market analyses in the health care market.
In the case of such inquiries from individual medical device manufacturers from your country, it is usually not the Trade Promotion Organization (TPO) that is sananet’s customer but the medical technology company itself that pays for the consultancy. Of course we are grateful for such contacts.
References: Governmental and NGO Business Development Organizations
Here you can find an interview with the managing director Tilo Stolzke in the Enterprise Europe Network EU Single Market – success stories :
“Internationalization and the irreplaceable added value of personal contacts”
