Sales and Marketing Health Care Market
Sales and marketing for medical technology, biotechnology and life science are central competence areas of our management consultancy
We have many years of experience with market analyses in medical technology. Our clients are often start-up companies or international medical technology firms that want to expand their market presence. sananet does not see itself as a pure market research company, but rather works with you to translate the results of the analysis into practical sales and marketing.
Implementation in sales and marketing documents
Expert advice on the implementation of e.g. the benefit arguments in your sales and marketing documents. In doing so, we take over the factual examination of the facts and ensure the suitability for the different target groups in the clinic (administration, purchasing, doctors), in the private practice area or with other relevant customer groups.
Pricing models as a marketing component
Development of innovative pricing models in which, for example, the customer of the medical device does not pay directly for the product, but the medical technology company is involved in the cost savings of the clinic.
We help to determine the framework conditions and to define the necessary data for determining the revenue. In addition, we also accompany the implementation in one or more pilot projects with clinics.
Of course, this also includes leasing of medical technology and pay per use models for medical products, especially medical software.
Further areas of expertise in sales and marketing in medical technology
Repositioning
- Market analysis
- Market and customer survey
- Brand strategy
- Internet marketing
- Internationalization
- Establishment of a sales organisation / development of a dealer network
Marketing for medical technology
- Market analysis and neutral customer survey
- Pricing in different markets
- Integrated care according to §140 for pharmaceutical manufacturers and medical technology industry
Sales development and sales support
- Sales consulting (especially also for export)
- Development of dealer networks worldwide
- Market launch
- Development of own professional sales structures
- Sales Controlling
- Interim management as sales manager
