Market Launch Strategy and SWOT Analysis for Medical Technology Companiesi
In addition to the training programs, offered by sananet consulting agency as part of business development projects of governmental trade development agencies, we offer individual programs for medical product manufacturers in your country. Successful market access to the German-speaking health care market much depends on specific know-how. sananet provides this special know how on the German medical market in one-on-one meetings with life science companies and in individual SWOT analyses for each medical technology company, wishing to enter the German market.
We can support you with specialized know-how for individual companies that want to enter the DACH market. In this case, much of the work is done by your organization and you only use the very specific expertise that you may not have. This could be, for example, reimbursement, building a business case to overcome the lack of reimbursement in the hospital market, building reference sites with key opinion leaders, special market analyses where we can provide detailed data on the use and number of medical procedures, etc.The requirements to bring a medical device manufacturer to the German-speaking market are very different. An individual market launch strategy is necessary here.
- What is the special situation regarding reimbursement by health insurance companies?
- Which opinion leaders (KOL) in the clinics are important?
- What criteria do I use to decide on a medical technology specialist retailer in Germany?
For questions such as these, sananet consulting agency holds individual meetings with the individual life science companies, either online or preferably in their country, to sharpen their market entry strategy into the German health care market and prepare a SWOT analysis in each case.
The advice provided by sananet is always very practical and is aimed directly at solving the real problems of market entry.
Governmental and NGO Business Development Organizations
Here you can find an interview with the managing director Tilo Stolzke in the Enterprise Europe Network EU Single Market – success stories : “Internationalization and the irreplaceable added value of personal contacts”
