Consulting on Sales and Marketing in the Health Care Market
Sales and marketing for medical technology, biotechnology and life science are central areas of competence of sananet management consultancy
sananet has a strong focus on marketing and sales in medical technology. Since 2000, we have understood marketing not only as PR or advertising, but above all as practical support in establishing long-term and successful sales channels for products in the fields of medical technology, biotechnology and life science.
For many years, we have had proven success in advising German and foreign medical technology companies from the USA to Australia.
The two major customer groups of sananet, hospitals and medical companies, result in a synergetic effect.
Our clients range from medical technology start-up companies, which we support in their first steps, to international medical technology and pharmaceutical companies, which value our special know-how, e.g. in reimbursement.
As a rule, sananet’s consulting clients want to expand their market presence and we provide practical help in implementing this.
sananet does not see itself as a pure market research company, but implements the analysis results with you in a very practical way into successful sales and marketing strategies, up to the search for the right distribution partners and the real market success of your medical product.
Competence areas of sales and marketing consulting in medical technology
Companies from the medical technology, biotechnology and life science sectors seek advice from sananet on a wide range of issues.
Consulting on sales set-up and sales support in the health care market
- Establishment of dealer networks worldwide
- Establishment of own professional sales structures
- Sales controlling
- Interim management as sales manager
Consulting for market introduction of new medical products
- Market introduction
- Finding KOL as reference sites for your medical product
- Reimbursement of medical devices
Repositioning of a medical device manufacturer
- Market analysis
- Market and customer survey
- Market research
- Brand strategy
- Internationalization
- Sales development / Establishment of a dealer network
Marketing for medical technology
- Market analysis and neutral customer survey
- Pricing in different markets
- Integrated care according to §140 for pharmaceutical manufacturers and medical technology industry
Implementation in sales and marketing documents
Professional consulting for the implementation of e.g. the benefit arguments in your sales and marketing documents. In doing so, sananet takes over the factual examination of the facts and ensures the suitability for the different target groups in the clinic (administration, purchasing, physicians), in the private practice sector or for other relevant customer groups.
Pricing models as a marketing component
Development of innovative pricing models in which, for example, the customer of the medical product does not pay directly for the product, but the medical technology company participates in the cost savings of the clinic.
We help to determine the framework conditions and to define the necessary data for the revenue calculation. In addition, we also accompany the implementation in one or more pilot projects with clinics.
Of course, this also includes leasing of medical technology and pay per use models for medical devices, especially medical software.
