Workshop: How can an Automotive Supplier enter the Medical Technology Market?
A number of industrial sectors are currently experiencing disruptive changes to their framework conditions and target markets. For automotive suppliers in particular, this is triggering strong transformation pressure to open up new sales markets – but which ones?
Medical technology is one of the largest and most successful sectors. Unlike the automotive or aviation industries, for example, medical technology has weathered the recent crises very well. This is why diversification into medical technology is so interesting for automotive suppliers.
But how do you find the right entry point and what are the rules of the game in medical technology?
Individual Workshop for Industrial Companies on Medical Technology
sananet advises automotive suppliers and other industrial companies on the transformation and diversification into medical technology. To this end, we offer you an individual workshop on the possible entry of your industrial company into medical technology.
The workshop on medical technology takes place either in a series of online meetings, but preferably still confidentially on your premises and only with the group of participants you have selected.
Experience has shown that this workshop for automotive suppliers on medical technology lasts around 6 hours and all relevant questions can be addressed.
As this is more of a strategic decision, the management should definitely attend.
Experience has shown that it is less about purely technical issues, so the other participants should be as market-oriented as possible (BD and sales). R&D and production are important when it comes to core competencies.
In total, no more than 8 – 10 people should take part.
The workshop is open-ended and non-binding with regard to further advice from sananet on transformation and diversification into medical technology.
What does the Workshop for Automotive Suppliers on Medical Technology involve?
In preparation, we conduct a preliminary discussion with you about the desired content and then adapt the workshop to your needs. The content is selected depending on whether you already have some experience in the field of medical technology or are still at the very beginning of the decision-making process. In this respect, the modules listed below are examples.
Workshop module – Introduction to the healthcare sector
- Market sizes and market trends in the healthcare sector
- Market segments in medical technology
- Market mechanisms in medical technology and differences to the automotive industry
- Hidden rules, what do you have to consider as an automotive supplier entering medical technology?
- Rough introduction to cost coverage and reimbursement
- Rough introduction to regulatory requirements (CD, MDR, ISO 13485)
Milestone: The participants have a basic understanding of the medical technology market segment.
Workshop module – Goal setting and strategy consulting
- Basic information and discussion of the initial situation of the automotive supplier
- Discussion of the automotive supplier’s current objectives for entering the medical technology market
- Target regions
- Reflection of this objective in the context of the usual market mechanisms in medical technology
- Core competencies of the industrial company – which market segments in medical technology are suitable?
- Risk assessment
Milestone: The goal for the project is clearly defined.
Workshop module – Recommendation of business models
(Some only relevant if own medical devices are to be manufactured)
Discussion of possible business models and their advantages and disadvantages.
Basically, we see four possible business models:
1. production of core components for established companies as a (contract) service provider
2. foundation of a spin-off with a university partner (completely self-founded)
3. production of independent products with partners for medtech know-how and marketing in the network
4. purchase and possible integration of a corresponding medical technology company
Further business models can be developed in the discussion.
Milestone: Recommendation and definition of the business models and target partners to be investigated
sananet’s expertise in medical technology
Medical technology for the industry
Our expertise in market analysis
