Wound Management

Structure of the wound management market

A rough structure of the different market segments in wound care:

• Consumer products for wound care
•  First aid and emergency wound care including hemostatic products
•  Extended wound care for wounds that are difficult to heal including regenerative medicine
• Trauma and operations including regenerative medicine, cells therapies and platelet-rich plasma (PRP)

Product categories in wound care

A useful categorization of different medical products for wound care is

• Wound dressings
• Wound cleaning and debridement
• Wound treatment

With regard to the details of the wound care market, we start here with modern wound care for wounds that are difficult to heal, which is the most interesting segment:

Modern wound care for hard-to-heal wounds

Slower-healing wounds are not only an enormous burden for the patient, but also in health economics. Slow-healing wounds are a cost factor for the healthcare system and modern wound care focuses on healing these wounds as quickly and as well as possible. One aspect is infection prevention and infection management.

Chronic wounds are typical of:

•  pressure ulcer
•  Diabetic foot ulcers
•  venous leg ulcer

The modern wound care market is approximately $7 billion, depending on the product categories involved. Demographic data such as an aging population, obesity and diabetes are important growth drivers. The main market is in the community (care services, home care).

In this market segment, we find medical products developed for active healing, e.g. negative pressure therapy devices (NPWT). We find biologicals as stem cells and platelet rich plasma and we find all kinds of wound dressings.

sananet has in-depth expertise and detailed data on all these areas, not only in Germany. The modern wound care management market is about $400 million.

Wound care first aid and emergency

Here the emphasis is often on hemostasis. The areas are emergency, military and trauma, but you can also add surgery

Acute wounds are for example:

• Burns and traumas
• Surgical wounds

Innovative products can cover and seal the wound bleeding at the same time.

High-quality segments

Modern wound care, including emergency wound care, are relatively high-growth segments, especially in the high-quality product portfolio

Consumer products for wound care

We would separate this wound care segment form from the typical home care therapy, which often involves nursing services. The consumer products for wound care are usually sold through pharmacies or drugstores. Product characteristics are less important and prices are low.

Wound care market in Europe

Population prevalence of wounds is 4/1000 people in EU and about 2 million people live with severe wounds in due course. Wound care products in Europe are relatively healthy. The key to sales is knowledge of country-specific reimbursement.

Costs of wound care

A problem that is often underestimated is that the actual costs of wound care are hidden.