sananet Consultancy – Market Analysis
Market analysis medical technology
sananet has a lot of experience in conducting market research / market analysis for the healthcare market, especially in providing market data for medical technology in Europe.
The core market of sananet Unternehmensberatung is Germany and the German-speaking countries (DACH region). sananet considers the German medical technology market to be particularly attractive.
Market analysis medical technology Germany
Before entering the German healthcare market, you should carry out a market analysis of medical technology in Germany. sananet Unternehmensberatung specializes in advising medical device manufacturers on all aspects of market entry into the German-speaking life science market.
How does sananet conduct market analyses on the medical technology market in Germany?
There is a lot of general market data and market analyses on the health care market in Germany. Some general market data from the medical technology sector is shown below. However, this type of market analysis is usually not very helpful for market entry into the German medical technology market. The data is simply too general.
On the other hand, although the market analysis should be tailored to your specific medical device, it should not just generate a lot of paper, but answer the really important questions that are important for the successful marketing of your medical device.
We describe how we carry out such special market analyses here
Why is the medical technology market in Germany so attractive?
The medical technology market in Europe was worth around 160 billion euros in 2022. The medical technology market in Germany is by far the largest, ahead of France, the UK, Italy and Spain.
| Country | % of the European medical technology market | Medical technology market in billions € |
| Germany | 26,4% | 42,24 |
| France | 14,4% | 23,04 |
| UK | 10,1% | 16,16 |
| Italy | 8,8% | 14,08 |
| Spain | 5,7% | 9,12 |
| Netherlands | 4,7% | 7,52 |
| Switzerland | 3,7% | 5,92 |
| Belgium | 3,1% | 4,96 |
| Austria | 3,0% | 4,8 |
| Sweden | 2,1% | 3,36 |
| Rest of Europe | 18,0% | 28,8 |
| 100,0% | 160 |
Germany accounts for more than a quarter of total European medical device sales.
This makes the German medical technology market the most attractive market access in Europe for the market entry of your medical device. Before entering the German healthcare market, however, you should carry out a market analysis specifically on the market conditions for your medical device in Germany. There are major differences.
Market data on the medical technology market in Germany
The total turnover of the German medical technology sector in 2022
amounted to € 38.4 billion.
The export ratio of German medical technology manufacturers was 67%, meaning that German medical devices are very competitive on the global market. When entering the German healthcare market, they should therefore expect corresponding competition. A market and competition analysis will help you to position yourself correctly.
The MedTech sector in Germany is characterized by medium-sized companies. 93% of medical device companies have fewer than 250 employees. They should bear this in mind when looking for medical technology distributors or strategic partners for an OEM business.
The selection of business and sales partners in the German medical technology market is huge.
The number of medical technology companies with 20 or more employees alone is 1,467.
There are 12,090 small medical technology companies and medical technology specialist dealers with fewer than 20 employees in Germany.
Market analysis on the reimbursement of medical devices in Germany
When advising medical technology manufacturers entering the German-speaking healthcare market, sananet Unternehmensberatung repeatedly notes how important a market analysis of reimbursement by health insurance companies in Germany is for the success of medical devices.
The reimbursement of medical devices by German health insurance companies is a very complex issue. Here sananet knows its way around very well.
