Market Analysis Medical Technology Europe
If you need a Market Analysis in the field of Medical Technology or Life Science for Europe or individual market data in selected countries in Europe, then sananet GmbH can help you as an internationally operating management consultancy in the healthcare sector.
Medical technology market in Europe will be worth around 160 billion euros in 2022. The five largest markets are Germany, France, the United Kingdom, Italy and Spain.
| Country | % of European medical device market | medical device market in billion € |
| Germany | 26,4% | 42,24 |
| France | 14,4% | 23,04 |
| UK | 10,1% | 16,16 |
| Italy | 8,8% | 14,08 |
| Spain | 5,7% | 9,12 |
| Netherlands | 4,7% | 7,52 |
| Switzerland | 3,7% | 5,92 |
| Belgium | 3,1% | 4,96 |
| Austria | 3,0% | 4,8 |
| Sweden | 2,1% | 3,36 |
| Rest of Europe | 18,0% | 28,8 |
| 100,0% | 160 |
Within Europe, the German medical device market is by far the biggest and most attractive. The German market for medical devices represents 26.4% of the total European market.
Market Analysis Method – Public Domain Research
Internet, database and literature research. Market research especially for the target market or extension of the market investigation also to international markets in order to be able to consider ideas and trends in other markets. If necessary, the market information is then validated for the European target markets using the research methods listed below.
Market Analysis Method – Telephone Research
In consultation with you, we create a short questionnaire based on the internal target definition. We conduct a targeted telephone survey of clinics or other relevant customer groups, such as office-based doctors or pharmacies.
Doctors, controllers, purchasing and other groups in the clinics are approached who can be expected to contribute significant findings to the question. When selecting the number of interviews and partners, it is ensured that the results of the market analysis for medical technology in European markets are valid and contain substantial findings.
For each interview, a record of the meeting is drawn up, from which the statement on each question can be seen.
Please note that sananet has a great deal of experience with telephone surveys of clients in Germany in the context of referral surveys for hospitals. We use our own staff here and do not leave this to a call centre.
Market Analysis Method – Personal Interviews with potential Customers
It is the most elaborate, but also the most meaningful method for a market analysis in the European life science market. A discussion guide will be developed in consultation with you.
In this part of the analysis we use our relationships to obtain honest answers from potential customers in personal conversations. If necessary, experience has shown that these will also refer to the relevant specialist departments in the clinic.
sananet also advises hospitals and pharmacies in addition to medical technology companies. We can use these contacts. Although the contact persons are not named, the sponsors and size of the clinic are clearly indicated. The essential statements are made available either as minutes of the meeting or by a detailed description of the course of the meeting.
Other relevant target groups, such as health insurance companies, patient organisations, etc., are interviewed to the extent that they have a direct influence on the success of your medical device in the narrower sense.
Further Topics for a Market Analysis
Competitors and Products
Which major “competitors” and “competing products” are there in Europe?
What trends can be identified in the products?
Market Prices
Especially with complex systems the market prices are often very difficult to find out and only with great effort.
