Access to the Dental Market in Germany

The Dental Market in Germany

Germans care for good teeth and there is enough money to cover the cost, leading very high coverage of dental treatment. The yearly expenditure is 22.1 billon Euro.

The market dynamic and growing revenue is driven by two aspects: firstly increasing demand for perfect cosmetic teeth in connection with increasing number of qualified dentists – 55,799 operating in their own consulting rooms – and secondly novel products and technologies, especially digital and IT innovation, which opens completely new possibilities like making tooth crowns with 3D diagnostic and 3D printers.

While in most health care segments Germans are used that the health insurance covers all cost, making non reimbursed products very difficult to be sold, for the dental market there is an unusual high percentage of “out-of-pocket” payment. That makes lower cost but good quality products extremely attractive.

Challenges in the Dental Device Market in Germany

However with all this attractiveness, the German dental market is quite competitive and difficult to access for foreign players. Dental implants and equipment were „typical“ German products for a long time. More than 800 local companies are addressing this market – the highest density worldwide – and for you they could be either competition or strategic partner. A deep market knowledge and a sound strategy is needed to have a successful market introduction and to develop the market penetration. A good selection of the sales channel is decisive for good earnings.

sananet Consulting in the Dental Product Market

sananet is a consulting agency specialized in the medical product market since sananet was founded in the year 2000. We help medical device manufacturers worldwide to come to the German and European markets. We have a proven track record to find local distributors or strategic partners and accompany the market introduction.