We will do the market research for you.
sananet is more of a healthcare management consultancy than a market research company. This means that the results of our market research can always be directly translated into practical marketing and sales measures.
We conduct market surveys for you with paper pencil questionnaires or also a telephone survey.
Other areas of expertise in market research and market analysis are:
Qualitative market study
- Naming of possible target groups (B2B and/or B2C)
- Selection of the business model(s) to be analyzed
- Indications, regional spread, target groups
- Intended differentiation from the competition
- Clarification of current and planned marketing & sales strategy
- Cost reimbursement in Germany based on DRG or EBM
- Estimation of achievable prices and typical margins
- Expected/typical product life cycles
- Significance of other success factors such as reimbursement by insurers, etc.
Competitive analysis
- Naming of current diagnostic or therapeutic options
- Naming of potential substitute products/technologies
- Rough estimation of the innovation lead
Analysis of market barriers
Basic description of market entry barriers
- Are the benefits and attractiveness of the product for the target group?
- Potential defensive measures of the established suppliers
- Other, e.g. socio-economic factors
