Consulting on Marketing Strategy and go-to-market Strategy for Medical Devices
The sananet consultancy advises medical technology companies and life science companies, as well as Trade Promotion Organizations (TPOs), on their market launch strategy and marketing strategy for medical products. In doing so, we do not just produce paper but provide very targeted practical support. On request, we also implement our market launch strategy for your medical devices in the healthcare market. Therefore, we are sure that the strategy works.
sananet guides its clients step by step through the process.
Basic Information and Discussion of the Initial Situation and Current Marketing Strategy for Medical Products
For this purpose, we would need information in concentrated form on previously collected market data, technology, envisaged target markets, etc. Subsequently, we clarify the initial situation of the marketing strategy in a discussion with you, with support from your Trade Promotion Organization (TPO) if applicable:
– Economic and strategic company goals in a 3-year horizon from the current point of view.
– Differentiating features of the medical product and core competencies in development and production and in other areas relevant to the project
– Boundary conditions within the company (e.g. ethical principles, willingness to invest, etc.)
– Reflection of this objective in the context of the usual market mechanisms in medical technology and presentation of possible business models
Business Models for the Market Introduction Strategy of Medical Devices
Business models and market introduction strategies that have been successful in other markets may fail in the German healthcare system. sananet knows the secret rules of the game in the European and German medical technology market.
– Market mechanisms in the relevant market segment (indication areas, customer areas) of medical technology or biotechnology
– Discussion of possible business models, e.g. sales via distributors or OEM business with strategic partners.
– Foreseeable or possible risks
– Reimbursement in the respective area and reimbursement of your medical product
Especially the last point, the reimbursement is often underestimated and lets the market launch fail.
Market Entry into the Regional Medical Technology Market
sananet’s consulting on marketing strategy and market entry strategy for medical devices is not very theoretical but aims very practically at successful market entry, often in collaboration with your Trade Promotion Organization:
– Contact to opinion leaders (KOL) and development of first reference projects
– Naming / recommendation of possible distribution channels and if necessary further or other necessary participants – important, on request we will find suitable distributors and strategic partners for you
– Outline of the internationalization process and market mechanisms in important, selected markets.
– Recommendation for positioning and differentiation
– Value proposition – benefit argumentation
– Pricing models such as leasing, pay per use, etc.
