{"id":4257,"date":"2023-02-16T11:36:08","date_gmt":"2023-02-16T10:36:08","guid":{"rendered":"https:\/\/sananet.com\/?page_id=4257"},"modified":"2023-12-18T13:05:18","modified_gmt":"2023-12-18T12:05:18","slug":"market-introduction-of-medical-devices","status":"publish","type":"page","link":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/market-introduction-of-medical-devices\/","title":{"rendered":"Market introduction of medical devices"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f\">\n.avia-section.av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f main_color avia-section-no-padding avia-no-shadow  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  head-top avia-bg-style-scroll container_wrap 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src=\"https:\/\/sananet.com\/wp-content\/uploads\/2019\/10\/sananet-textquadrat-1-70px.png\" alt=\"\" width=\"70\" height=\"62\" \/><br \/>\nMarket Introduction of Medical Devices<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-4-132099f3f962278ac577ec7ca533075a\">\n#top .hr.hr-invisible.av-k3zunulp-4-132099f3f962278ac577ec7ca533075a{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-4-132099f3f962278ac577ec7ca533075a hr-invisible  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4257'><div class='entry-content-wrapper clearfix'><div class='flex_column_table av-e0dys-f8ea593a1a05f7e8de983227ac9c191b sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e0dys-f8ea593a1a05f7e8de983227ac9c191b\">\n.flex_column.av-e0dys-f8ea593a1a05f7e8de983227ac9c191b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-e0dys-f8ea593a1a05f7e8de983227ac9c191b av_one_third  avia-builder-el-5  el_after_av_section  el_before_av_two_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lxmsbe-1954985817cdba46fa8503bc3c3c8202\">\n.avia-image-container.av-k1lxmsbe-1954985817cdba46fa8503bc3c3c8202 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k1lxmsbe-1954985817cdba46fa8503bc3c3c8202 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k1lxmsbe-1954985817cdba46fa8503bc3c3c8202 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-6  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5797 avia-img-lazy-loading-not-5797 avia_image ' src=\"https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/business-15498_1280-300x273.jpg\" alt='Market Introduction of Medical Devices' title='Market Introduction of Medical Devices'  height=\"273\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/business-15498_1280-300x273.jpg 300w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/business-15498_1280-768x698.jpg 768w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/business-15498_1280-705x640.jpg 705w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/business-15498_1280.jpg 939w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b0yok-90d40f3b73cc11a95decc5e105021a85\">\n.flex_column.av-b0yok-90d40f3b73cc11a95decc5e105021a85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b0yok-90d40f3b73cc11a95decc5e105021a85 av_two_third  avia-builder-el-7  el_after_av_one_third  el_before_av_postcontent  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3njkak-46970731063c4f3fe8ca4a7d3981af3d\">\n#top .av-special-heading.av-3njkak-46970731063c4f3fe8ca4a7d3981af3d{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-3njkak-46970731063c4f3fe8ca4a7d3981af3d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3njkak-46970731063c4f3fe8ca4a7d3981af3d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3njkak-46970731063c4f3fe8ca4a7d3981af3d av-special-heading-h3 blockquote modern-quote  avia-builder-el-8  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Market Introduction of Medical Devices<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-9thnw-a7fd03d1c5ef5570ebacd2d3baea0fa3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>sananet also advises on practical matters during the market introduction of your medical devices, e.g. visiting a user of the prototype.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-k3zvra8x-726d2cdf91e6ca41a44aa3efd5cab873-wrap avia-button-left  avia-builder-el-10  el_after_av_textblock  el_before_av_hr  contactbutton'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zvra8x-726d2cdf91e6ca41a44aa3efd5cab873\">\n#top #wrap_all .avia-button.av-k3zvra8x-726d2cdf91e6ca41a44aa3efd5cab873{\nbackground-color:#fdc62b;\nborder-color:#fdc62b;\ncolor:#474747;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-k3zvra8x-726d2cdf91e6ca41a44aa3efd5cab873 .avia-svg-icon svg:first-child{\nfill:#474747;\nstroke:#474747;\n}\n<\/style>\n<a href='#contact'  class='avia-button av-k3zvra8x-726d2cdf91e6ca41a44aa3efd5cab873 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'   aria-label=\"Call us now!\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue832' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Call us now!<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-2-2149d14a8776fcd56f18bb573c162243\">\n#top .hr.hr-invisible.av-k3zunulp-2-2149d14a8776fcd56f18bb573c162243{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-2-2149d14a8776fcd56f18bb573c162243 hr-invisible  avia-builder-el-11  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lxo6db-a465464d95513feb6d3ba86c9f07ecc6\">\n#top .av_textblock_section.av-k1lxo6db-a465464d95513feb6d3ba86c9f07ecc6 .avia_textblock{\ntext-align:right;\n}\n<\/style>\n<section  class='av_textblock_section av-k1lxo6db-a465464d95513feb6d3ba86c9f07ecc6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li style=\"text-align: left;\">Normal customers<\/li>\n<li style=\"text-align: left;\">Crowding out competition<\/li>\n<li style=\"text-align: left;\">KOL (early adopters)<\/li>\n<\/ul>\n<p style=\"text-align: left;\">We would summarize these 3 points in the market launch of the medical product as the first project phase under the heading &#8220;Qualitative market study&#8221;.<br \/>\nAs a result of this phase, you will receive a basic assessment of whether market entry makes sense at all and where major risks lie. Possible alternative paths will be pointed out if possible.<\/p>\n<p style=\"text-align: left;\">As an example, problems with reimbursement, given medical and technical feasibility, could make the market launch of your medical product very difficult. In this case, alternative concepts such as the IGeL case, i.e. private reimbursement by the patient, or benefit argumentation via business case would have to be considered.<\/p>\n<p style=\"text-align: left;\">After the first phase, you will have a decision basis for a market launch. If you then decide to launch the project, we recommend a more detailed market study (point 4).<\/p>\n<p style=\"text-align: left;\"><strong>User visit in the course of the market launch for a medical product<\/strong><\/p>\n<p style=\"text-align: left;\">sananet also advises on very practical matters during the market launch of your new medical product, e.g. visiting a user of the prototype. This includes participation in tests, discussion with the user, etc.<br \/>\nThe aim is to be able to better assess the development status, customer benefits and user-friendliness.<\/p>\n<p style=\"text-align: left;\"><strong>Risks associated with the market launch of innovative medical devices<\/strong><\/p>\n<p style=\"text-align: left;\">The risk with innovative medical devices is that the transition from key opinion leaders as early adopters to normal customers is misjudged.<br \/>\nThis transition must be well planned in the market launch strategy. The prerequisites for selling to standard customers must be in place<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. 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