{"id":4246,"date":"2023-02-16T10:42:00","date_gmt":"2023-02-16T09:42:00","guid":{"rendered":"https:\/\/sananet.com\/?page_id=4246"},"modified":"2023-12-18T11:35:24","modified_gmt":"2023-12-18T10:35:24","slug":"market-research-medical-technology","status":"publish","type":"page","link":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/market-research-medical-technology\/","title":{"rendered":"Market research medical technology"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f\">\n.avia-section.av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f main_color avia-section-no-padding avia-no-shadow  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  head-top avia-bg-style-scroll container_wrap sidebar_right'  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src=\"https:\/\/sananet.com\/wp-content\/uploads\/2019\/10\/sananet-textquadrat-1-70px.png\" alt=\"\" width=\"70\" height=\"62\" \/><br \/>\nMarket research medical technology<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae\">\n#top .hr.hr-invisible.av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae hr-invisible  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4246'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-e0dys-f8ea593a1a05f7e8de983227ac9c191b sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e0dys-f8ea593a1a05f7e8de983227ac9c191b\">\n.flex_column.av-e0dys-f8ea593a1a05f7e8de983227ac9c191b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-e0dys-f8ea593a1a05f7e8de983227ac9c191b av_one_third  avia-builder-el-5  el_after_av_section  el_before_av_two_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lxmsbe-e645853c5cce71e093356f79de6e01f3\">\n.avia-image-container.av-k1lxmsbe-e645853c5cce71e093356f79de6e01f3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k1lxmsbe-e645853c5cce71e093356f79de6e01f3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k1lxmsbe-e645853c5cce71e093356f79de6e01f3 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-6  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2737 avia-img-lazy-loading-not-2737 avia_image ' src=\"https:\/\/sananet.com\/wp-content\/uploads\/2020\/01\/Labor_Medizinprodukte-300x300.jpg\" alt='Market Research Medical Technology' title='Labor_Medizinprodukte'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/sananet.com\/wp-content\/uploads\/2020\/01\/Labor_Medizinprodukte-300x300.jpg 300w, https:\/\/sananet.com\/wp-content\/uploads\/2020\/01\/Labor_Medizinprodukte-80x80.jpg 80w, https:\/\/sananet.com\/wp-content\/uploads\/2020\/01\/Labor_Medizinprodukte-36x36.jpg 36w, https:\/\/sananet.com\/wp-content\/uploads\/2020\/01\/Labor_Medizinprodukte-180x180.jpg 180w, https:\/\/sananet.com\/wp-content\/uploads\/2020\/01\/Labor_Medizinprodukte.jpg 561w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b0yok-90d40f3b73cc11a95decc5e105021a85\">\n.flex_column.av-b0yok-90d40f3b73cc11a95decc5e105021a85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b0yok-90d40f3b73cc11a95decc5e105021a85 av_two_third  avia-builder-el-7  el_after_av_one_third  el_before_av_postcontent  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-387ve7-bd84fb15149a480474e5d47b1ac185ce\">\n#top .av-special-heading.av-387ve7-bd84fb15149a480474e5d47b1ac185ce{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-387ve7-bd84fb15149a480474e5d47b1ac185ce .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-387ve7-bd84fb15149a480474e5d47b1ac185ce .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-387ve7-bd84fb15149a480474e5d47b1ac185ce av-special-heading-h3 blockquote modern-quote  avia-builder-el-8  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >We will do the market research for you.<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k1lxo6db-c98a1412ea97222bfd2847dd75705d35 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>sananet is more of a healthcare management consultancy than a market research company. This means that the results of our market research can always be directly translated into practical marketing and sales measures.<\/p>\n<p>We conduct market surveys for you with paper pencil questionnaires or also a telephone survey.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-k3zvra8x-322472bd8b575fb87413c7f6de184538-wrap avia-button-left  avia-builder-el-10  el_after_av_textblock  el_before_av_hr  contactbutton'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zvra8x-322472bd8b575fb87413c7f6de184538\">\n#top #wrap_all .avia-button.av-k3zvra8x-322472bd8b575fb87413c7f6de184538{\nbackground-color:#fdc62b;\nborder-color:#fdc62b;\ncolor:#474747;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-k3zvra8x-322472bd8b575fb87413c7f6de184538 .avia-svg-icon svg:first-child{\nfill:#474747;\nstroke:#474747;\n}\n<\/style>\n<a href='#contact'  class='avia-button av-k3zvra8x-322472bd8b575fb87413c7f6de184538 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'   aria-label=\"Nehmen Sie gerne Kontakt mit uns auf!\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue832' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Nehmen Sie gerne Kontakt mit uns auf!<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2\">\n#top .hr.hr-invisible.av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2 hr-invisible  avia-builder-el-11  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k1lxo6db-1-a922ff3e6bec3ebfa7dbe2287acfe907 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Other areas of expertise in market research and market analysis are:<\/p>\n<p><strong>Qualitative market study<\/strong><\/p>\n<ul>\n<li>Naming of possible target groups (B2B and\/or B2C)<\/li>\n<li>Selection of the business model(s) to be analyzed<\/li>\n<li>Indications, regional spread, target groups<\/li>\n<li>Intended differentiation from the competition<\/li>\n<li>Clarification of current and planned marketing &amp; sales strategy<\/li>\n<li>Cost reimbursement in Germany based on DRG or EBM<\/li>\n<li>Estimation of achievable prices and typical margins<\/li>\n<li>Expected\/typical product life cycles<\/li>\n<li>Significance of other success factors such as reimbursement by insurers, etc.<\/li>\n<\/ul>\n<p><strong>Competitive analysis<\/strong><\/p>\n<ul>\n<li>Naming of current diagnostic or therapeutic options<\/li>\n<li>Naming of potential substitute products\/technologies<\/li>\n<li>Rough estimation of the innovation lead<\/li>\n<\/ul>\n<p><strong>Analysis of market barriers<\/strong><\/p>\n<p>Basic description of market entry barriers<\/p>\n<ul>\n<li>Are the benefits and attractiveness of the product for the target group?<\/li>\n<li>Potential defensive measures of the established suppliers<\/li>\n<li>Other, e.g. socio-economic factors<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. 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