{"id":4187,"date":"2023-01-12T13:48:16","date_gmt":"2023-01-12T12:48:16","guid":{"rendered":"https:\/\/sananet.com\/?page_id=4187"},"modified":"2026-01-05T12:15:30","modified_gmt":"2026-01-05T11:15:30","slug":"marketing-strategy","status":"publish","type":"page","link":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/health-care-marketing\/marketing-strategy\/","title":{"rendered":"Marketing Strategy"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f\">\n.avia-section.av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f main_color avia-section-no-padding avia-no-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  head-top avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4187'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aqxkk-e5a86aff06b42fab7d97cb2710e3457f\">\n.flex_column.av-aqxkk-e5a86aff06b42fab7d97cb2710e3457f{\nborder-radius:0px 0px 0px 0px;\npadding:10px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-aqxkk-e5a86aff06b42fab7d97cb2710e3457f av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-5cbebfda82abab92df3c17f66b24f072\">\n#top .hr.hr-invisible.av-k3zunulp-5cbebfda82abab92df3c17f66b24f072{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-5cbebfda82abab92df3c17f66b24f072 hr-invisible  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lwzx7y-eb202fc90f94aab8f4a62a288798eb4e\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-k1lwzx7y-eb202fc90f94aab8f4a62a288798eb4e .avia_textblock{\nfont-size:24px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-k1lwzx7y-eb202fc90f94aab8f4a62a288798eb4e .avia_textblock{\nfont-size:20px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-k1lwzx7y-eb202fc90f94aab8f4a62a288798eb4e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-689 size-full\" src=\"https:\/\/sananet.com\/wp-content\/uploads\/2019\/10\/sananet-textquadrat-1-70px.png\" alt=\"\" width=\"70\" height=\"62\" \/><br \/>\nMarketing Strategy<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae\">\n#top .hr.hr-invisible.av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae hr-invisible  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4187'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunfap-d4d1c9b3058aef8269aff983c6d39393\">\n.flex_column.av-k3zunfap-d4d1c9b3058aef8269aff983c6d39393{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 20px 0px;\n}\n<\/style>\n<div  class='flex_column av-k3zunfap-d4d1c9b3058aef8269aff983c6d39393 av_one_full  avia-builder-el-5  el_after_av_section  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-4-61d103c5282668b60415511be1cc5ba2\">\n#top .hr.hr-invisible.av-k3zunulp-4-61d103c5282668b60415511be1cc5ba2{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-4-61d103c5282668b60415511be1cc5ba2 hr-invisible  avia-builder-el-6  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k3zulybx-6892526370a30ea9707ac9b2e0523387 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"breadcrumb\" itemprop=\"breadcrumb\"><span><span><a href=\"https:\/\/sananet.com\/en\/home\/\">Startseite<\/a><\/span><\/span><\/div>\n<\/div><\/section><\/p><\/div>\n<div class='flex_column_table av-e0dys-f8ea593a1a05f7e8de983227ac9c191b sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e0dys-f8ea593a1a05f7e8de983227ac9c191b\">\n.flex_column.av-e0dys-f8ea593a1a05f7e8de983227ac9c191b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-e0dys-f8ea593a1a05f7e8de983227ac9c191b av_one_third  avia-builder-el-8  el_after_av_one_full  el_before_av_two_third  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lxmsbe-d113f9e19129f55bdecd19bbb86ca2c8\">\n.avia-image-container.av-k1lxmsbe-d113f9e19129f55bdecd19bbb86ca2c8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k1lxmsbe-d113f9e19129f55bdecd19bbb86ca2c8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k1lxmsbe-d113f9e19129f55bdecd19bbb86ca2c8 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1635 avia-img-lazy-loading-not-1635 avia_image ' src=\"https:\/\/sananet.com\/wp-content\/uploads\/2019\/12\/Marktsegmente_Beratung-300x300.jpg\" alt='Marketing Strategy' title='Investor Life Science'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/sananet.com\/wp-content\/uploads\/2019\/12\/Marktsegmente_Beratung-300x300.jpg 300w, https:\/\/sananet.com\/wp-content\/uploads\/2019\/12\/Marktsegmente_Beratung-80x80.jpg 80w, https:\/\/sananet.com\/wp-content\/uploads\/2019\/12\/Marktsegmente_Beratung-36x36.jpg 36w, https:\/\/sananet.com\/wp-content\/uploads\/2019\/12\/Marktsegmente_Beratung-180x180.jpg 180w, https:\/\/sananet.com\/wp-content\/uploads\/2019\/12\/Marktsegmente_Beratung.jpg 561w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b0yok-90d40f3b73cc11a95decc5e105021a85\">\n.flex_column.av-b0yok-90d40f3b73cc11a95decc5e105021a85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b0yok-90d40f3b73cc11a95decc5e105021a85 av_two_third  avia-builder-el-10  el_after_av_one_third  el_before_av_one_full  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic bottom-to-top av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5nwk0n7-63b3b96d964f3066b66a0cfa9110d6df\">\n#top .av-special-heading.av-k5nwk0n7-63b3b96d964f3066b66a0cfa9110d6df{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k5nwk0n7-63b3b96d964f3066b66a0cfa9110d6df .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k5nwk0n7-63b3b96d964f3066b66a0cfa9110d6df .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k5nwk0n7-63b3b96d964f3066b66a0cfa9110d6df av-special-heading-h3 blockquote modern-quote  avia-builder-el-11  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Consulting on Marketing Strategy and go-to-market Strategy for Medical Devices<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k1lxo6db-de301b58eeaac591ed8a6c33e7d05e41 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-start=\"418\" data-end=\"881\">The sananet consultancy advises medical technology companies and life science companies, as well as <strong data-start=\"518\" data-end=\"558\">Trade Promotion Organizations (TPOs)<\/strong>, on their market launch strategy and marketing strategy for medical products. In doing so, we do not just produce paper but provide very targeted practical support. On request, we also implement our market launch strategy for your medical devices in the healthcare market. Therefore, we are sure that the strategy works.<\/p>\n<p data-start=\"883\" data-end=\"945\">sananet guides its clients step by step through the process.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-k3zvra8x-726d2cdf91e6ca41a44aa3efd5cab873-wrap avia-button-left  avia-builder-el-13  el_after_av_textblock  el_before_av_hr  contactbutton'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zvra8x-726d2cdf91e6ca41a44aa3efd5cab873\">\n#top #wrap_all .avia-button.av-k3zvra8x-726d2cdf91e6ca41a44aa3efd5cab873{\nbackground-color:#fdc62b;\nborder-color:#fdc62b;\ncolor:#474747;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-k3zvra8x-726d2cdf91e6ca41a44aa3efd5cab873 .avia-svg-icon svg:first-child{\nfill:#474747;\nstroke:#474747;\n}\n<\/style>\n<a href='#contact'  class='avia-button av-k3zvra8x-726d2cdf91e6ca41a44aa3efd5cab873 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'   aria-label=\"Call us now!\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue832' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Call us now!<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2\">\n#top .hr.hr-invisible.av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2 hr-invisible  avia-builder-el-14  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k1lxo6db-1-70fabd2eb96655f90280afb33a04372a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>Basic Information and Discussion of the Initial Situation and Current Marketing Strategy for Medical Products<\/h5>\n<p>For this purpose, we would need information in concentrated form on previously collected market data, technology, envisaged target markets, etc. Subsequently, we clarify the initial situation of the marketing strategy in a discussion with you, with support from your <strong data-start=\"941\" data-end=\"979\">Trade Promotion Organization (TPO)<\/strong> if applicable:<\/p>\n<p>&#8211; Economic and strategic company goals in a 3-year horizon from the current point of view.<br \/>\n&#8211; Differentiating features of the medical product and core competencies in development and production and in other areas relevant to the project<br \/>\n&#8211; Boundary conditions within the company (e.g. ethical principles, willingness to invest, etc.)<br \/>\n&#8211; Reflection of this objective in the context of the usual market mechanisms in medical technology and presentation of possible business models<\/p>\n<h5>Business Models for the Market Introduction Strategy of Medical Devices<\/h5>\n<p>Business models and market introduction strategies that have been successful in other markets may fail in the German healthcare system. sananet knows the secret rules of the game in the European and German medical technology market.<\/p>\n<p>&#8211; Market mechanisms in the relevant market segment (indication areas, customer areas) of medical technology or biotechnology<br \/>\n&#8211; Discussion of possible business models, e.g. sales via distributors or OEM business with strategic partners.<br \/>\n&#8211; Foreseeable or possible risks<br \/>\n&#8211; Reimbursement in the respective area and reimbursement of your medical product<\/p>\n<p>Especially the last point, the <a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/reimbursement-for-medical-technology\/\">reimbursement<\/a> is often underestimated and lets the market launch fail.<\/p>\n<h5>Market Entry into the Regional Medical Technology Market<\/h5>\n<p>sananet&#8217;s consulting on marketing strategy and market entry strategy for medical devices is not very theoretical but aims very practically at successful market entry, often in collaboration with your <strong data-start=\"941\" data-end=\"979\">Trade Promotion Organization:<\/strong><\/p>\n<p>&#8211; Contact to opinion leaders (KOL) and development of first reference projects<br \/>\n&#8211; Naming \/ recommendation of possible distribution channels and if necessary further or other necessary participants &#8211; important, on request we will find suitable distributors and strategic partners for you<br \/>\n&#8211; Outline of the internationalization process and market mechanisms in important, selected markets.<br \/>\n&#8211; Recommendation for positioning and differentiation<br \/>\n&#8211; Value proposition &#8211; benefit argumentation<br \/>\n&#8211; Pricing models such as leasing, pay per use, etc.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b0yok-2-00b6ee2448a808b4ace9af5de135025f\">\n.flex_column.av-b0yok-2-00b6ee2448a808b4ace9af5de135025f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b0yok-2-00b6ee2448a808b4ace9af5de135025f av_one_full  avia-builder-el-16  el_after_av_two_third  el_before_av_postcontent  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div><\/p>\n[av_one_fifth first min_height='av-equal-height-column' vertical_alignment='av-align-top' space='no_margin' margin='0px' margin_sync='true' row_boxshadow_color='' row_boxshadow_width='10' link='' linktarget='' link_hover='' title_attr='' alt_attr='' padding='0px' padding_sync='true' highlight_size='1.1' border='' border_color='' radius='0px' radius_sync='true' column_boxshadow_color='' column_boxshadow_width='10' background='bg_color' background_color='#fdc62b' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='av-break-at-tablet' mobile_display='' id='contact' custom_class='' av_uid='av-b0yok']\r\n\r\n[av_image src='https:\/\/sananet.com\/wp-content\/uploads\/2019\/10\/sananet-thilo-stolzke-quadrat.jpg' attachment='665' attachment_size='full' copyright='' caption='' image_size='' styling='' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' link='' target='' animation='no-animation' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='' blur_image='' grayscale_image='' fade_image='' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' title_attr='' alt_attr='Stolzke SUB: Call to Action' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' av_element_hidden_in_editor='0' av_uid='av-k1m4rhc1' sc_version='1.0' admin_preview_bg=''][\/av_image]\r\n\r\n[\/av_one_fifth][av_four_fifth min_height='' vertical_alignment='av-align-top' space='' row_boxshadow_color='' row_boxshadow_width='10' margin='0px' margin_sync='true' mobile_breaking='' border='' border_color='' radius='0px' radius_sync='true' padding='20px,30px,20px,30px' column_boxshadow_color='' column_boxshadow_width='10' background='bg_color' background_color='#f2f2f2' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' highlight_size='1.1' animation='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' id='' custom_class='' aria_label='' av_uid='av-b0yok-1']\r\n[av_heading heading='Do you have questions or need consulting?' tag='h3' style='blockquote modern-quote modern-centered' subheading_active='subheading_below' size='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' subheading_size='28' av-medium-font-size='' av-small-font-size='20' av-mini-font-size='16' color='' custom_font='' margin='0px,0px,10px,0px' padding='0' link='manually,http:\/\/' linktarget='' id='' custom_class='' av_uid='av-kb1pi9io' admin_preview_bg='']\r\nPhone: +49 (0)451 40 08 300\r\nE-Mail: <a href=\"mailto:info@sananet.com\">info@sananet.com<\/a>\r\n[\/av_heading]\r\n\r\n[av_hr class='invisible' icon_select='yes' icon='ue808' font='entypo-fontello' position='center' shadow='no-shadow' height='20' custom_border='av-border-thin' custom_width='50px' custom_margin_top='30px' custom_margin_bottom='30px' custom_border_color='' custom_icon_color='' id='' custom_class='' av_uid='av-kb1pdy9f' admin_preview_bg='']\r\n\r\n[av_button_big label='Use our contact form' description_pos='below' icon_select='yes-left-icon' icon='ue805' font='entypo-fontello' title_attr='' color='theme-color' custom_bg='#444444' color_hover='theme-color-highlight' custom_bg_hover='#444444' custom_font='#ffffff' link='page,2400' linktarget='' id='' custom_class='' av_uid='av-kb1pd1hh' admin_preview_bg=''][\/av_button_big]\r\n[\/av_four_fifth]\r\n\r\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":2306,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"wf_page_folders":[10],"class_list":["post-4187","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Strategy -&gt; sananet management consultancy<\/title>\n<meta name=\"description\" content=\"The consulting offered by sananet regarding the marketing strategy for medical devices has for example the following modules\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/health-care-marketing\/marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Strategy -&gt; sananet management consultancy\" \/>\n<meta property=\"og:description\" content=\"The consulting offered by sananet regarding the marketing strategy for medical devices has for example the following modules\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/health-care-marketing\/marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"sananet - Ihre unabh\u00e4ngige Unternehmensberatung im Gesundheitswesen\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-05T11:15:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sananet.com\/wp-content\/uploads\/2019\/10\/sananet-textquadrat-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"60\" \/>\n\t<meta property=\"og:image:height\" content=\"62\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sananet.com\\\/en\\\/medical-device-consulting\\\/sales-marketing\\\/health-care-marketing\\\/marketing-strategy\\\/\",\"url\":\"https:\\\/\\\/sananet.com\\\/en\\\/medical-device-consulting\\\/sales-marketing\\\/health-care-marketing\\\/marketing-strategy\\\/\",\"name\":\"Marketing Strategy -> sananet management consultancy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sananet.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sananet.com\\\/en\\\/medical-device-consulting\\\/sales-marketing\\\/health-care-marketing\\\/marketing-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sananet.com\\\/en\\\/medical-device-consulting\\\/sales-marketing\\\/health-care-marketing\\\/marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sananet.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/sananet-textquadrat-1-70px.png\",\"datePublished\":\"2023-01-12T12:48:16+00:00\",\"dateModified\":\"2026-01-05T11:15:30+00:00\",\"description\":\"The consulting offered by sananet regarding the marketing strategy for medical devices has for example the following modules\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sananet.com\\\/en\\\/medical-device-consulting\\\/sales-marketing\\\/health-care-marketing\\\/marketing-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sananet.com\\\/en\\\/medical-device-consulting\\\/sales-marketing\\\/health-care-marketing\\\/marketing-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sananet.com\\\/en\\\/medical-device-consulting\\\/sales-marketing\\\/health-care-marketing\\\/marketing-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sananet.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/sananet-textquadrat-1-70px.png\",\"contentUrl\":\"https:\\\/\\\/sananet.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/sananet-textquadrat-1-70px.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sananet.com\\\/en\\\/medical-device-consulting\\\/sales-marketing\\\/health-care-marketing\\\/marketing-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/sananet.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Medical Device Consulting\",\"item\":\"https:\\\/\\\/sananet.com\\\/en\\\/medical-device-consulting\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sales &#038; Marketing\",\"item\":\"https:\\\/\\\/sananet.com\\\/en\\\/medical-device-consulting\\\/sales-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Health Care Marketing\",\"item\":\"https:\\\/\\\/sananet.com\\\/en\\\/medical-device-consulting\\\/sales-marketing\\\/health-care-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Marketing Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sananet.com\\\/#website\",\"url\":\"https:\\\/\\\/sananet.com\\\/\",\"name\":\"sananet - Ihre unabh\u00e4ngige Unternehmensberatung im Gesundheitswesen\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sananet.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Strategy -> sananet management consultancy","description":"The consulting offered by sananet regarding the marketing strategy for medical devices has for example the following modules","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/health-care-marketing\/marketing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Strategy -> sananet management consultancy","og_description":"The consulting offered by sananet regarding the marketing strategy for medical devices has for example the following modules","og_url":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/health-care-marketing\/marketing-strategy\/","og_site_name":"sananet - Ihre unabh\u00e4ngige Unternehmensberatung im Gesundheitswesen","article_modified_time":"2026-01-05T11:15:30+00:00","og_image":[{"width":60,"height":62,"url":"https:\/\/sananet.com\/wp-content\/uploads\/2019\/10\/sananet-textquadrat-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/health-care-marketing\/marketing-strategy\/","url":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/health-care-marketing\/marketing-strategy\/","name":"Marketing Strategy -> sananet management consultancy","isPartOf":{"@id":"https:\/\/sananet.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/health-care-marketing\/marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/health-care-marketing\/marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/sananet.com\/wp-content\/uploads\/2019\/10\/sananet-textquadrat-1-70px.png","datePublished":"2023-01-12T12:48:16+00:00","dateModified":"2026-01-05T11:15:30+00:00","description":"The consulting offered by sananet regarding the marketing strategy for medical devices has for example the following modules","breadcrumb":{"@id":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/health-care-marketing\/marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/health-care-marketing\/marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/health-care-marketing\/marketing-strategy\/#primaryimage","url":"https:\/\/sananet.com\/wp-content\/uploads\/2019\/10\/sananet-textquadrat-1-70px.png","contentUrl":"https:\/\/sananet.com\/wp-content\/uploads\/2019\/10\/sananet-textquadrat-1-70px.png"},{"@type":"BreadcrumbList","@id":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/health-care-marketing\/marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/sananet.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Medical Device Consulting","item":"https:\/\/sananet.com\/en\/medical-device-consulting\/"},{"@type":"ListItem","position":3,"name":"Sales &#038; Marketing","item":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/"},{"@type":"ListItem","position":4,"name":"Health Care Marketing","item":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/health-care-marketing\/"},{"@type":"ListItem","position":5,"name":"Marketing Strategy"}]},{"@type":"WebSite","@id":"https:\/\/sananet.com\/#website","url":"https:\/\/sananet.com\/","name":"sananet - Ihre unabh\u00e4ngige Unternehmensberatung im Gesundheitswesen","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sananet.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/sananet.com\/en\/wp-json\/wp\/v2\/pages\/4187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sananet.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sananet.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sananet.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sananet.com\/en\/wp-json\/wp\/v2\/comments?post=4187"}],"version-history":[{"count":12,"href":"https:\/\/sananet.com\/en\/wp-json\/wp\/v2\/pages\/4187\/revisions"}],"predecessor-version":[{"id":8286,"href":"https:\/\/sananet.com\/en\/wp-json\/wp\/v2\/pages\/4187\/revisions\/8286"}],"up":[{"embeddable":true,"href":"https:\/\/sananet.com\/en\/wp-json\/wp\/v2\/pages\/2306"}],"wp:attachment":[{"href":"https:\/\/sananet.com\/en\/wp-json\/wp\/v2\/media?parent=4187"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/sananet.com\/en\/wp-json\/wp\/v2\/wf_page_folders?post=4187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}