{"id":3690,"date":"2022-05-10T09:50:22","date_gmt":"2022-05-10T07:50:22","guid":{"rendered":"https:\/\/sananet.com\/?page_id=3690"},"modified":"2026-02-03T12:07:21","modified_gmt":"2026-02-03T11:07:21","slug":"find-kol-and-references","status":"publish","type":"page","link":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/find-kol-and-references\/","title":{"rendered":"Find KOL and References"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f\">\n.avia-section.av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f main_color avia-section-no-padding avia-no-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  head-top avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container 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src=\"https:\/\/sananet.com\/wp-content\/uploads\/2019\/10\/sananet-textquadrat-1-70px.png\" alt=\"\" width=\"70\" height=\"62\" \/><br \/>\nDirect Sales Support for Medical Technology<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae\">\n#top .hr.hr-invisible.av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae hr-invisible  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  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class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k3zulybx-6892526370a30ea9707ac9b2e0523387 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"breadcrumb\" itemprop=\"breadcrumb\"><span><span><a href=\"https:\/\/sananet.com\/en\/home\/\">Startseite<\/a><\/span><\/span><\/div>\n<\/div><\/section><\/p><\/div>\n<div class='flex_column_table av-e0dys-f8ea593a1a05f7e8de983227ac9c191b sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e0dys-f8ea593a1a05f7e8de983227ac9c191b\">\n.flex_column.av-e0dys-f8ea593a1a05f7e8de983227ac9c191b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-e0dys-f8ea593a1a05f7e8de983227ac9c191b av_one_third  avia-builder-el-8  el_after_av_one_full  el_before_av_two_third  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lxmsbe-d07d823059673c886d51683cf80c2b6f\">\n.avia-image-container.av-k1lxmsbe-d07d823059673c886d51683cf80c2b6f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k1lxmsbe-d07d823059673c886d51683cf80c2b6f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k1lxmsbe-d07d823059673c886d51683cf80c2b6f av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5633 avia-img-lazy-loading-not-5633 avia_image ' src=\"https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/doctor-5835367_1280-1-300x300.jpg\" alt='Find KOL and References' title='Key Opinion Leaders'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/doctor-5835367_1280-1-300x300.jpg 300w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/doctor-5835367_1280-1-80x80.jpg 80w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/doctor-5835367_1280-1-768x768.jpg 768w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/doctor-5835367_1280-1-36x36.jpg 36w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/doctor-5835367_1280-1-180x180.jpg 180w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/doctor-5835367_1280-1-705x705.jpg 705w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/doctor-5835367_1280-1.jpg 853w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b0yok-90d40f3b73cc11a95decc5e105021a85\">\n.flex_column.av-b0yok-90d40f3b73cc11a95decc5e105021a85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b0yok-90d40f3b73cc11a95decc5e105021a85 av_two_third  avia-builder-el-10  el_after_av_one_third  el_before_av_one_full  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic bottom-to-top av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5c6sl8i-5eb049d49b4c398a7c8dd0dbf0435a23\">\n#top .av-special-heading.av-k5c6sl8i-5eb049d49b4c398a7c8dd0dbf0435a23{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k5c6sl8i-5eb049d49b4c398a7c8dd0dbf0435a23 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k5c6sl8i-5eb049d49b4c398a7c8dd0dbf0435a23 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k5c6sl8i-5eb049d49b4c398a7c8dd0dbf0435a23 av-special-heading-h3 blockquote modern-quote  avia-builder-el-11  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Find opinion leaders and references for your medical product<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k1lxo6db-7324021a4be5c9baa7a332a5827e97d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>sananet consultancy directly supports your first contacts to KOL and your sales activities to build up a first reference. Not only with theoretical advice, but with practical activities in the field.<br \/>\nThe motivation can be very different: from the initial evaluation of the idea for a new medical product to the first sale to create a reference to convince distributors on the basis.<\/p>\n<h5>Feed-back from KOL during the market launch of your new medical product<\/h5>\n<p>sananet consultancy offers you very practical support during the market launch of your new medical product within the scope of consulting, for example by establishing contacts to opinion leaders (KOL)\u00a0 for a first evaluation of the new medical product or by accompanying user visits and a user study of the prototype of the medical device. Our consulting goal is to enable a better evaluation of the development status, customer benefit and usability<\/p>\n<h5>Contact with opinion leaders in building a successful sales strategy<\/h5>\n<p>We help you build a profitable sales and marketing strategy and prove its impact in the market through personal support.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-k3zvra8x-9ac72074db6d80605f2dd24afd637aaa-wrap avia-button-left  avia-builder-el-13  el_after_av_textblock  el_before_av_hr  contactbutton'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zvra8x-9ac72074db6d80605f2dd24afd637aaa\">\n#top #wrap_all .avia-button.av-k3zvra8x-9ac72074db6d80605f2dd24afd637aaa{\nbackground-color:#fdc62b;\nborder-color:#fdc62b;\ncolor:#474747;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-k3zvra8x-9ac72074db6d80605f2dd24afd637aaa .avia-svg-icon svg:first-child{\nfill:#474747;\nstroke:#474747;\n}\n<\/style>\n<a href='#contact'  class='avia-button av-k3zvra8x-9ac72074db6d80605f2dd24afd637aaa av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'   aria-label=\"Feel free to contact us if you would like to find opinion leaders and references for your medical products!\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue832' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Feel free to contact us if you would like to find opinion leaders and references for your medical products!<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2\">\n#top .hr.hr-invisible.av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2 hr-invisible  avia-builder-el-14  el_after_av_button  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l45eb4tr-46a9733eef3c5593e2332806527e29ad\">\n.avia-image-container.av-l45eb4tr-46a9733eef3c5593e2332806527e29ad img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l45eb4tr-46a9733eef3c5593e2332806527e29ad .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l45eb4tr-46a9733eef3c5593e2332806527e29ad av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-15  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3708 avia-img-lazy-loading-not-3708 avia_image ' src=\"https:\/\/sananet.com\/wp-content\/uploads\/2022\/06\/Sales-Process-Health-Care-Products-1030x376.jpg\" alt='' title='Sales Process Health Care Products'  height=\"376\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/sananet.com\/wp-content\/uploads\/2022\/06\/Sales-Process-Health-Care-Products-1030x376.jpg 1030w, https:\/\/sananet.com\/wp-content\/uploads\/2022\/06\/Sales-Process-Health-Care-Products-300x110.jpg 300w, https:\/\/sananet.com\/wp-content\/uploads\/2022\/06\/Sales-Process-Health-Care-Products-768x280.jpg 768w, https:\/\/sananet.com\/wp-content\/uploads\/2022\/06\/Sales-Process-Health-Care-Products-705x257.jpg 705w, https:\/\/sananet.com\/wp-content\/uploads\/2022\/06\/Sales-Process-Health-Care-Products.jpg 1112w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k1lxo6db-1-783808351f4035ea19220a4307d6a378 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>Initial sales and references for your medical device<\/h5>\n<p>We help you achieve initial sales success and revenue for your medical device when launching or entering a new market. It is often of particular importance to gain the first Key Opinion Leader (KOL) for your medical device and to have a reference site for your medical device. This can be very useful even before you set up your own sales force or look for a medical device distributor.<\/p>\n<p>sananet helps here very practically with the first contact to opinion leaders or also with finding and convincing the first reference customer for your medical product.<\/p>\n<h5>Train your medical sales team with opinion leaders<\/h5>\n<p>Based on this practical experience and the first successes in selling your medical products, sananet trains your sales team in the implementation of new sales strategies or in the difficult cost argumentation directly at the KOL. We lead and accompany the first customer contacts and hand over the entire know-how to you at the end of the project.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. 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