{"id":3383,"date":"2021-04-09T11:57:33","date_gmt":"2021-04-09T09:57:33","guid":{"rendered":"https:\/\/sananet.com\/?page_id=3383"},"modified":"2024-04-04T10:11:09","modified_gmt":"2024-04-04T08:11:09","slug":"anesthesia-and-intensive-care","status":"publish","type":"page","link":"https:\/\/sananet.com\/en\/medical-device-consulting\/medical-technology-consulting-competencies\/indication-areas\/anesthesia-and-intensive-care\/","title":{"rendered":"Anesthesia and intensive care"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f\">\n.avia-section.av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f main_color avia-section-no-padding avia-no-shadow  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  head-top avia-bg-style-scroll 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src=\"https:\/\/sananet.com\/wp-content\/uploads\/2019\/10\/sananet-textquadrat-1-70px.png\" alt=\"\" width=\"70\" height=\"62\" \/><br \/>\nAnesthesia and intensive care<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-3-2f191c0f7345d4504eb083b3be693c89\">\n#top .hr.hr-invisible.av-k3zunulp-3-2f191c0f7345d4504eb083b3be693c89{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-3-2f191c0f7345d4504eb083b3be693c89 hr-invisible  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3383'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-e0dys-f8ea593a1a05f7e8de983227ac9c191b sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e0dys-f8ea593a1a05f7e8de983227ac9c191b\">\n.flex_column.av-e0dys-f8ea593a1a05f7e8de983227ac9c191b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-e0dys-f8ea593a1a05f7e8de983227ac9c191b av_one_third  avia-builder-el-5  el_after_av_section  el_before_av_two_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lxmsbe-7dd4d17782f0ee692c023fe1105debec\">\n.avia-image-container.av-k1lxmsbe-7dd4d17782f0ee692c023fe1105debec img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k1lxmsbe-7dd4d17782f0ee692c023fe1105debec .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k1lxmsbe-7dd4d17782f0ee692c023fe1105debec av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-6  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5585 avia-img-lazy-loading-not-5585 avia_image ' src=\"https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/operation-540598_1280-300x300.jpg\" alt='Anesthesia and intensive care' title='operation-540598_1280'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/operation-540598_1280-300x300.jpg 300w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/operation-540598_1280-80x80.jpg 80w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/operation-540598_1280-768x768.jpg 768w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/operation-540598_1280-36x36.jpg 36w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/operation-540598_1280-180x180.jpg 180w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/operation-540598_1280-705x705.jpg 705w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/operation-540598_1280.jpg 814w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b0yok-90d40f3b73cc11a95decc5e105021a85\">\n.flex_column.av-b0yok-90d40f3b73cc11a95decc5e105021a85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b0yok-90d40f3b73cc11a95decc5e105021a85 av_two_third 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class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k1lxo6db-7324021a4be5c9baa7a332a5827e97d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The sale of medical products and accessories for anesthesia and intensive care is particularly demanding. Expert advice on medical devices and good service form the basis of support in areas such as monitoring, ventilation, inhalation and suctioning. Since users are practically always very experienced, differentiation is particularly important when it comes to comparable products.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-k3zvra8x-2744c8d9cd6451ce08b0a06b6d6c6394-wrap avia-button-left  avia-builder-el-10  el_after_av_textblock  el_before_av_hr  contactbutton'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zvra8x-2744c8d9cd6451ce08b0a06b6d6c6394\">\n#top #wrap_all .avia-button.av-k3zvra8x-2744c8d9cd6451ce08b0a06b6d6c6394{\nbackground-color:#fdc62b;\nborder-color:#fdc62b;\ncolor:#474747;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-k3zvra8x-2744c8d9cd6451ce08b0a06b6d6c6394 .avia-svg-icon svg:first-child{\nfill:#474747;\nstroke:#474747;\n}\n<\/style>\n<a href='#contact'  class='avia-button av-k3zvra8x-2744c8d9cd6451ce08b0a06b6d6c6394 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'   aria-label=\"Contact us now!\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue832' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Contact us now!<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-2-2149d14a8776fcd56f18bb573c162243\">\n#top .hr.hr-invisible.av-k3zunulp-2-2149d14a8776fcd56f18bb573c162243{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-2-2149d14a8776fcd56f18bb573c162243 hr-invisible  avia-builder-el-11  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kna4p7hw-0050a7dd0d30a505aacb6776e12e1b0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Differentiation from competition in anesthesia and critical care medicine.<\/strong><\/p>\n<p>Theoretically, there are six differentiation criteria<\/p>\n<ul>\n<li>Price leadership<\/li>\n<li>Image<\/li>\n<li>Support<\/li>\n<li>Design<\/li>\n<li>Quality leadership<\/li>\n<li>non-differentiated<\/li>\n<\/ul>\n<p>The lowest price is a good strategy in the competition in anesthesia and intensive care only if you are really the cost leader. sananet usually tries to establish sales strategies that are not focused on the lowest price.<\/p>\n<p>Image and good customer support are attractive unique selling propositions, as they cannot be easily copied by the competition.<\/p>\n<p>At first glance, design does not play a major role in anesthesia and critical care. However, when developing a new product, it is often a cost-effective, supporting differentiator.<\/p>\n<p>Quality is extremely important in anesthesia and critical care. A medical device for anesthesia and critical care that fails can have fatal consequences.<\/p>\n<p>The worst option is no differentiation. Then they will surely end up in price competition.<\/p>\n<p><strong>Cost reduction in anesthesia and intensive care as a sales strategy<\/strong><\/p>\n<p>According to a <a href=\"https:\/\/www.springermedizin.de\/kosten-der-intensivmedizinischen-versorgung-in-einem-deutschen-k\/8003720\">study<\/a>, the costs per ITS day are about 1250 EUR, for ITS days without mechanical ventilation and 1400 EUR for intensive care bed days with mechanical ventilation. Personnel costs (50%) represent the largest cost factors, ahead of medical material costs (18%) and infrastructure costs (16%).<\/p>\n<p>Reducing therapy costs is very attractive for hospitals and an incentive to buy medical devices. Efficient processes are particularly in demand here. Here&#8217;s a little thought experiment: If you reduce your sales price by 10%, then with 18% material costs, that&#8217;s effectively 1.8% of costs for the hospital. If you reduce the working time by 5%, then with 50% personnel costs this is 2.5% effective costs.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. 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