{"id":2338,"date":"2020-01-13T11:40:05","date_gmt":"2020-01-13T10:40:05","guid":{"rendered":"http:\/\/sananet.com?page_id=2338"},"modified":"2026-03-19T14:33:32","modified_gmt":"2026-03-19T13:33:32","slug":"trade-promotion-organization","status":"publish","type":"page","link":"https:\/\/sananet.com\/en\/trade-promotion-organization\/","title":{"rendered":"Trade Promotion Organization"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f\">\n.avia-section.av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f main_color avia-section-no-padding avia-no-shadow  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  head-top avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  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width=\"70\" height=\"62\" \/><br \/>\n<strong>Trade Promotion Organization<\/strong><\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae\">\n#top .hr.hr-invisible.av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae hr-invisible  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2338'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-e0dys-f8ea593a1a05f7e8de983227ac9c191b sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e0dys-f8ea593a1a05f7e8de983227ac9c191b\">\n.flex_column.av-e0dys-f8ea593a1a05f7e8de983227ac9c191b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-e0dys-f8ea593a1a05f7e8de983227ac9c191b av_one_third  avia-builder-el-5  el_after_av_section  el_before_av_two_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lxmsbe-091a6912974e7658c7f65768c3d42352\">\n.avia-image-container.av-k1lxmsbe-091a6912974e7658c7f65768c3d42352 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k1lxmsbe-091a6912974e7658c7f65768c3d42352 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k1lxmsbe-091a6912974e7658c7f65768c3d42352 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-6  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5568 avia-img-lazy-loading-not-5568 avia_image ' src=\"https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/international-1751293_1280-296x300.png\" alt='Business Development Health Care' title='Internationalization'  height=\"300\" width=\"296\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/international-1751293_1280-296x300.png 296w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/international-1751293_1280-1018x1030.png 1018w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/international-1751293_1280-80x80.png 80w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/international-1751293_1280-768x777.png 768w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/international-1751293_1280-36x36.png 36w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/international-1751293_1280-697x705.png 697w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/international-1751293_1280.png 1265w\" sizes=\"(max-width: 296px) 100vw, 296px\" \/><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b0yok-90d40f3b73cc11a95decc5e105021a85\">\n.flex_column.av-b0yok-90d40f3b73cc11a95decc5e105021a85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b0yok-90d40f3b73cc11a95decc5e105021a85 av_two_third  avia-builder-el-7  el_after_av_one_third  el_before_av_postcontent  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5cbd48o-a67b52010c2e02927ff75204d4a6bfe4\">\n#top .av-special-heading.av-k5cbd48o-a67b52010c2e02927ff75204d4a6bfe4{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k5cbd48o-a67b52010c2e02927ff75204d4a6bfe4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k5cbd48o-a67b52010c2e02927ff75204d4a6bfe4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k5cbd48o-a67b52010c2e02927ff75204d4a6bfe4 av-special-heading-h3 blockquote modern-quote  avia-builder-el-8  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Consulting for Trade Promotion Organizations in Health Care Segment<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k1lxo6db-de301b58eeaac591ed8a6c33e7d05e41 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>sananet consultancy has been advising <strong data-start=\"554\" data-end=\"603\">Trade Promotion Organizations (TPOs) and NGOs<\/strong> in the life sciences and medical technology sectors on business development projects for many years. We have a modular program for such <strong data-start=\"740\" data-end=\"757\">organizations<\/strong> to successfully bring medical technology companies from their country into the German-speaking healthcare market. This ranges from the clarification of specific questions for individual medical technology companies, e.g., regarding the reimbursement of medical devices, to large business development projects in which several life science companies are accompanied into the German healthcare market in parallel over an entire year.<br data-start=\"1189\" data-end=\"1192\" \/>sananet consultancy offers very practical know-how in the fields of medical technology, biotechnology, and life science for <strong data-start=\"1318\" data-end=\"1351\">Trade Promotion Organizations<\/strong>.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-k3zvra8x-14e80ea6f0b90bdac5246e30616c2ff7-wrap avia-button-left  avia-builder-el-10  el_after_av_textblock  el_before_av_hr  contactbutton'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zvra8x-14e80ea6f0b90bdac5246e30616c2ff7\">\n#top #wrap_all .avia-button.av-k3zvra8x-14e80ea6f0b90bdac5246e30616c2ff7{\nbackground-color:#fdc62b;\nborder-color:#fdc62b;\ncolor:#474747;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-k3zvra8x-14e80ea6f0b90bdac5246e30616c2ff7 .avia-svg-icon svg:first-child{\nfill:#474747;\nstroke:#474747;\n}\n<\/style>\n<a href='#contact'  class='avia-button av-k3zvra8x-14e80ea6f0b90bdac5246e30616c2ff7 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'   aria-label=\"Feel free to contact us if you have any questions about business development in the medical technology sector!\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue832' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Feel free to contact us if you have any questions about business development in the medical technology sector!<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2\">\n#top .hr.hr-invisible.av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2 hr-invisible  avia-builder-el-11  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k1lxo6db-1-70fabd2eb96655f90280afb33a04372a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Consulting for individual Medical Technology Companies in the Context of Trade Promotion Organizations<\/strong><\/p>\n<p>If you have an inquiry from a medical technology or biotechnology company from your country that would like to enter the German-speaking market (DACH region), sananet also supports small projects with our know-how in the healthcare sector and in the marketing of medical products.<\/p>\n<p><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/business-development-health-care\/market-entry-medical-technology-germany\/\">Find out more<\/a><\/p>\n<p><strong>Workshops and Training for Market Entry into the German Healthcare Market<\/strong><\/p>\n<p>As part of business development programs, sananet offers workshops and training courses to prepare medical device manufacturers from your country to enter the German healthcare market.<\/p>\n<p><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/business-development-health-care\/training-on-the-german-healthcare-market\/\">Read more<\/a><\/p>\n<p><strong>SWOT Analyses for Medical Technology Companies<\/strong><\/p>\n<p>For business development projects of your Trade Promotion Organization (TPO) to successfully bring medical device manufacturers into the German-speaking healthcare market, an individual market entry strategy is necessary. sananet conducts individual meetings with the individual life science companies from their country to sharpen the market entry strategy and prepares a SWOT analysis in each case. Like all of sananet&#8217;s consulting services, this is very practical and directly targets the real problems of market entry.<\/p>\n<p><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/business-development-health-care\/swot-analysis-medical-technology-germany\/\">Read more<\/a><\/p>\n<p><strong>Business Development via Business Matchmaking<\/strong><\/p>\n<p>For many years, sananet Unternehmensberatung has been supporting Trade Promotion Organization with business matchmaking projects, e.g. at major trade fairs such as MEDICA or IDS.<\/p>\n<p>We initiate individual and hand-picked contacts for the individual medical device companies. These could be online meetings throughout the year or meetings for exhibitors at their joint stand.<\/p>\n<p><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/business-development-health-care\/business-matchmaking-at-trade-fairs-and-congresses\/\">Find out more<\/a><\/p>\n<p><strong>Organization of Delegation Tours within German Health Care Sector<\/strong><\/p>\n<p>For Trade Promotion Organization and NGOs, sananet consulting agency offers support in the organization of delegation trips in the German health care sector, i.e. to clinics, large medical technology manufacturers and biotechnology companies and to medical technology hubs.<\/p>\n<p>This can be carried out as part of business development projects or as an individual event.<\/p>\n<p><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/business-development-health-care\/delegation-tour-to-german-health-care-market\/\">Read more\u00a0<\/a><\/p>\n<p><strong>Support for Trade Promotion Organizations in the Establishment of Medical Technology Companies<\/strong><\/p>\n<p>We are also happy to advise you on the topic of attracting life science companies.<\/p>\n<p>Here you can find an interview with the managing director Tilo Stolzke in the Enterprise Europe Network Hamburg \/ Schleswig-Holstein: <a href=\"https:\/\/een-hhsh.de\/news\/detail\/internationalisierung-und-der-unersetzbare-mehrwert-von-persoenlichen-kontakten-eine-unterhaltung-mit-tilo-stolzke-von-sananet\/\" target=\"_blank\" rel=\"noopener\">&#8220;Internationalization and the irreplaceable added value of personal contacts&#8221;<\/a><\/p>\n<p><a href=\"https:\/\/sananet.com\/wp-content\/uploads\/2026\/03\/References-sananet-consulting-Governmental-and-NGO-Business-Development-Organizations.pdf\">References: Governmental and NGO Business Development Organizations<\/a><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. 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