{"id":2235,"date":"2020-01-10T11:35:51","date_gmt":"2020-01-10T10:35:51","guid":{"rendered":"http:\/\/sananet.com?page_id=2235"},"modified":"2026-02-03T12:17:00","modified_gmt":"2026-02-03T11:17:00","slug":"market-analysis","status":"publish","type":"page","link":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/market-analysis\/","title":{"rendered":"Market Analysis"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f\">\n.avia-section.av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f main_color avia-section-no-padding avia-no-shadow  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  head-top avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  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width=\"70\" height=\"62\" \/><br \/>\nMarket Analysis<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae\">\n#top .hr.hr-invisible.av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae hr-invisible  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2235'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-e0dys-f8ea593a1a05f7e8de983227ac9c191b sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e0dys-f8ea593a1a05f7e8de983227ac9c191b\">\n.flex_column.av-e0dys-f8ea593a1a05f7e8de983227ac9c191b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-e0dys-f8ea593a1a05f7e8de983227ac9c191b av_one_third  avia-builder-el-5  el_after_av_section  el_before_av_two_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lxmsbe-0a44f8b4958c8981cda3594b1e68ff1e\">\n.avia-image-container.av-k1lxmsbe-0a44f8b4958c8981cda3594b1e68ff1e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k1lxmsbe-0a44f8b4958c8981cda3594b1e68ff1e .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-k1lxmsbe-0a44f8b4958c8981cda3594b1e68ff1e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k1lxmsbe-0a44f8b4958c8981cda3594b1e68ff1e av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-6  avia-builder-el-no-sibling  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>Market Analysis Consultancy<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2973 avia-img-lazy-loading-not-2973 avia_image ' src=\"https:\/\/sananet.com\/wp-content\/uploads\/2020\/05\/Marktanalyse-Unternehmensberatung-300x300.jpg\" alt='Market Analysis' title='Market analysis management consultancy'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/sananet.com\/wp-content\/uploads\/2020\/05\/Marktanalyse-Unternehmensberatung-300x300.jpg 300w, https:\/\/sananet.com\/wp-content\/uploads\/2020\/05\/Marktanalyse-Unternehmensberatung-1030x1030.jpg 1030w, https:\/\/sananet.com\/wp-content\/uploads\/2020\/05\/Marktanalyse-Unternehmensberatung-80x80.jpg 80w, https:\/\/sananet.com\/wp-content\/uploads\/2020\/05\/Marktanalyse-Unternehmensberatung-768x768.jpg 768w, https:\/\/sananet.com\/wp-content\/uploads\/2020\/05\/Marktanalyse-Unternehmensberatung-1536x1536.jpg 1536w, https:\/\/sananet.com\/wp-content\/uploads\/2020\/05\/Marktanalyse-Unternehmensberatung-2048x2048.jpg 2048w, https:\/\/sananet.com\/wp-content\/uploads\/2020\/05\/Marktanalyse-Unternehmensberatung-36x36.jpg 36w, https:\/\/sananet.com\/wp-content\/uploads\/2020\/05\/Marktanalyse-Unternehmensberatung-180x180.jpg 180w, https:\/\/sananet.com\/wp-content\/uploads\/2020\/05\/Marktanalyse-Unternehmensberatung-1500x1500.jpg 1500w, https:\/\/sananet.com\/wp-content\/uploads\/2020\/05\/Marktanalyse-Unternehmensberatung-705x705.jpg 705w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b0yok-90d40f3b73cc11a95decc5e105021a85\">\n.flex_column.av-b0yok-90d40f3b73cc11a95decc5e105021a85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b0yok-90d40f3b73cc11a95decc5e105021a85 av_two_third  avia-builder-el-7  el_after_av_one_third  el_before_av_one_full  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aokbf-ca67dc1f0ff8940eb058b6c2d69346fd\">\n#top .av-special-heading.av-aokbf-ca67dc1f0ff8940eb058b6c2d69346fd{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-aokbf-ca67dc1f0ff8940eb058b6c2d69346fd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-aokbf-ca67dc1f0ff8940eb058b6c2d69346fd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-aokbf-ca67dc1f0ff8940eb058b6c2d69346fd av-special-heading-h3 blockquote modern-quote  avia-builder-el-8  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >sananet Consultancy &#8211; Market Analysis<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k1lxo6db-7324021a4be5c9baa7a332a5827e97d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Market analysis medical technology<\/p>\n<p>sananet consultancy has a lot of experience in conducting market research \/ market analysis for the healthcare market, especially in providing market data for medical technology in <a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/market-analysis\/market-analysis-medical-technology-europe\/\">Europe.<\/a><\/p>\n<p>The core market of sananet Unternehmensberatung is Germany and the German-speaking countries (DACH region). sananet considers the German medical technology market to be particularly attractive.<\/p>\n<p>Market analysis medical technology <a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/market-analysis\/market-analysis-medical-technology-germany\/\">Germany<\/a><\/p>\n<p>Before entering the German healthcare market, you should carry out a market analysis of medical technology in Germany. sananet Unternehmensberatung specializes in advising medical device manufacturers on all aspects of market entry into the German-speaking life science market.<\/p>\n<p>How does sananet conduct market analyses on the medical technology market in Germany?<\/p>\n<p>There is a lot of general market data and market analyses on the health care market in Germany. Some general market data from the medical technology sector is shown below. However, this type of market analysis is usually not very helpful for market entry into the German medical technology market. The data is simply too general.<\/p>\n<p>On the other hand, although the market analysis should be tailored to your specific medical device, it should not just generate a lot of paper, but answer the really important questions that are important for the successful marketing of your medical device.<\/p>\n<p>We describe how we carry out such special market analyses <a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/market-analysis\/\">here<\/a><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-k3zvra8x-ff11929adff7a1bfc5b5310ac9f8fcdf-wrap avia-button-left  avia-builder-el-10  el_after_av_textblock  el_before_av_hr  contactbutton'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zvra8x-ff11929adff7a1bfc5b5310ac9f8fcdf\">\n#top #wrap_all .avia-button.av-k3zvra8x-ff11929adff7a1bfc5b5310ac9f8fcdf{\nbackground-color:#fdc62b;\nborder-color:#fdc62b;\ncolor:#474747;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-k3zvra8x-ff11929adff7a1bfc5b5310ac9f8fcdf .avia-svg-icon svg:first-child{\nfill:#474747;\nstroke:#474747;\n}\n<\/style>\n<a href='#contact'  class='avia-button av-k3zvra8x-ff11929adff7a1bfc5b5310ac9f8fcdf av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'   aria-label=\"Contact us if you need a market analysis for your medical device in Germany!\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue832' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Contact us if you need a market analysis for your medical device in Germany!<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2\">\n#top .hr.hr-invisible.av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2 hr-invisible  avia-builder-el-11  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k1lxo6db-1-783808351f4035ea19220a4307d6a378 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Why is the medical technology market in Germany so attractive?<\/p>\n<p>The medical technology market in Europe was worth around 160 billion euros in 2022. The medical technology market in Germany is by far the largest, ahead of France, the UK, Italy and Spain.<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"105\"><strong>Country<\/strong><\/td>\n<td width=\"165\"><strong>% of the European medical technology market<\/strong><\/td>\n<td width=\"175\"><strong>Medical technology market in billions \u20ac<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"105\"><strong>Germany<\/strong><\/td>\n<td width=\"165\"><strong>26,4%<\/strong><\/td>\n<td width=\"175\"><strong>42,24<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"105\">France<\/td>\n<td width=\"165\">14,4%<\/td>\n<td width=\"175\">23,04<\/td>\n<\/tr>\n<tr>\n<td width=\"105\">UK<\/td>\n<td width=\"165\">10,1%<\/td>\n<td width=\"175\">16,16<\/td>\n<\/tr>\n<tr>\n<td width=\"105\">Italy<\/td>\n<td width=\"165\">8,8%<\/td>\n<td width=\"175\">14,08<\/td>\n<\/tr>\n<tr>\n<td width=\"105\">Spain<\/td>\n<td width=\"165\">5,7%<\/td>\n<td width=\"175\">9,12<\/td>\n<\/tr>\n<tr>\n<td width=\"105\">Netherlands<\/td>\n<td width=\"165\">4,7%<\/td>\n<td width=\"175\">7,52<\/td>\n<\/tr>\n<tr>\n<td width=\"105\">Switzerland<\/td>\n<td width=\"165\">3,7%<\/td>\n<td width=\"175\">5,92<\/td>\n<\/tr>\n<tr>\n<td width=\"105\">Belgium<\/td>\n<td width=\"165\">3,1%<\/td>\n<td width=\"175\">4,96<\/td>\n<\/tr>\n<tr>\n<td width=\"105\">Austria<\/td>\n<td width=\"165\">3,0%<\/td>\n<td width=\"175\">4,8<\/td>\n<\/tr>\n<tr>\n<td width=\"105\">Sweden<\/td>\n<td width=\"165\">2,1%<\/td>\n<td width=\"175\">3,36<\/td>\n<\/tr>\n<tr>\n<td width=\"105\">Rest of Europe<\/td>\n<td width=\"165\">18,0%<\/td>\n<td width=\"175\">28,8<\/td>\n<\/tr>\n<tr>\n<td width=\"105\"><\/td>\n<td width=\"165\"><strong>100,0%<\/strong><\/td>\n<td width=\"175\"><strong>160<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Germany accounts for more than a quarter of total European medical device sales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6531\" src=\"https:\/\/sananet.com\/wp-content\/uploads\/2023\/12\/European-Medical-Device-Market-2022-300x169.jpg\" alt=\"\" width=\"724\" height=\"408\" srcset=\"https:\/\/sananet.com\/wp-content\/uploads\/2023\/12\/European-Medical-Device-Market-2022-300x169.jpg 300w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/12\/European-Medical-Device-Market-2022-768x433.jpg 768w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/12\/European-Medical-Device-Market-2022-705x398.jpg 705w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/12\/European-Medical-Device-Market-2022.jpg 773w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/p>\n<p>This makes the German medical technology market the most attractive market access in Europe for the market entry of your medical device. Before entering the German healthcare market, however, you should carry out a market analysis specifically on the market conditions for your medical device in Germany. There are major differences.<\/p>\n<p>Market data on the medical technology market in Germany<\/p>\n<p>The total turnover of the German medical technology sector in 2022<\/p>\n<p>amounted to \u20ac 38.4 billion.<\/p>\n<p>The export ratio of German medical technology manufacturers was 67%, meaning that German medical devices are very competitive on the global market. When entering the German healthcare market, they should therefore expect corresponding competition. A market and competition analysis will help you to position yourself correctly.<\/p>\n<p>The MedTech sector in Germany is characterized by medium-sized companies. 93% of medical device companies have fewer than 250 employees. They should bear this in mind when looking for <a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/building-distribution-network\/\">medical technology distributors<\/a> or <a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/search-for-strategic-partners\/\">strategic partners<\/a> for an OEM business.<\/p>\n<p>The selection of business and sales partners in the German medical technology market is huge.<\/p>\n<p>The number of medical technology companies with 20 or more employees alone is 1,467.<\/p>\n<p>There are 12,090 small medical technology companies and medical technology specialist dealers with fewer than 20 employees in Germany.<\/p>\n<p>Market analysis on the reimbursement of medical devices in Germany<\/p>\n<p>When advising medical technology manufacturers entering the German-speaking healthcare market, sananet Unternehmensberatung repeatedly notes how important a market analysis of reimbursement by health insurance companies in Germany is for the success of medical devices.<\/p>\n<p>The <a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/reimbursement-for-medical-technology\/\">reimbursement of medical devices<\/a> by German health insurance companies is a very complex issue. Here sananet knows its way around very well.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. 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