{"id":2230,"date":"2020-01-10T11:15:55","date_gmt":"2020-01-10T10:15:55","guid":{"rendered":"http:\/\/sananet.com?page_id=2230"},"modified":"2026-02-03T12:18:55","modified_gmt":"2026-02-03T11:18:55","slug":"sales-marketing","status":"publish","type":"page","link":"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/","title":{"rendered":"Sales &#038; Marketing"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f\">\n.avia-section.av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f main_color avia-section-no-padding avia-no-shadow  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  head-top avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2230'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aqxkk-e5a86aff06b42fab7d97cb2710e3457f\">\n.flex_column.av-aqxkk-e5a86aff06b42fab7d97cb2710e3457f{\nborder-radius:0px 0px 0px 0px;\npadding:10px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-aqxkk-e5a86aff06b42fab7d97cb2710e3457f av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-5cbebfda82abab92df3c17f66b24f072\">\n#top .hr.hr-invisible.av-k3zunulp-5cbebfda82abab92df3c17f66b24f072{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-5cbebfda82abab92df3c17f66b24f072 hr-invisible  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lwzx7y-ef17a2635bf48290601914f280dfa00b\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-k1lwzx7y-ef17a2635bf48290601914f280dfa00b .avia_textblock{\nfont-size:24px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-k1lwzx7y-ef17a2635bf48290601914f280dfa00b .avia_textblock{\nfont-size:20px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-k1lwzx7y-ef17a2635bf48290601914f280dfa00b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-689 size-full\" src=\"https:\/\/sananet.com\/wp-content\/uploads\/2019\/10\/sananet-textquadrat-1-70px.png\" alt=\"\" width=\"70\" height=\"62\" \/><br \/>\nSales &amp; Marketing<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae\">\n#top .hr.hr-invisible.av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae hr-invisible  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2230'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-e0dys-f8ea593a1a05f7e8de983227ac9c191b sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e0dys-f8ea593a1a05f7e8de983227ac9c191b\">\n.flex_column.av-e0dys-f8ea593a1a05f7e8de983227ac9c191b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-e0dys-f8ea593a1a05f7e8de983227ac9c191b av_one_third  avia-builder-el-5  el_after_av_section  el_before_av_two_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lxmsbe-9b1224dc5d7ee3efb892b4cda6f92e52\">\n.avia-image-container.av-k1lxmsbe-9b1224dc5d7ee3efb892b4cda6f92e52 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k1lxmsbe-9b1224dc5d7ee3efb892b4cda6f92e52 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k1lxmsbe-9b1224dc5d7ee3efb892b4cda6f92e52 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-6  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5533 avia-img-lazy-loading-not-5533 avia_image ' src=\"https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/tummy-tuck-4475078_1280a-300x293.jpg\" alt='Sales &amp; Marketing' title='statistics'  height=\"293\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/tummy-tuck-4475078_1280a-300x293.jpg 300w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/tummy-tuck-4475078_1280a-1030x1006.jpg 1030w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/tummy-tuck-4475078_1280a-768x750.jpg 768w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/tummy-tuck-4475078_1280a-1536x1501.jpg 1536w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/tummy-tuck-4475078_1280a-36x36.jpg 36w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/tummy-tuck-4475078_1280a-1500x1466.jpg 1500w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/tummy-tuck-4475078_1280a-705x689.jpg 705w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/tummy-tuck-4475078_1280a.jpg 1925w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b0yok-90d40f3b73cc11a95decc5e105021a85\">\n.flex_column.av-b0yok-90d40f3b73cc11a95decc5e105021a85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b0yok-90d40f3b73cc11a95decc5e105021a85 av_two_third  avia-builder-el-7  el_after_av_one_third  el_before_av_postcontent  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5800iv5-3fdd1242da374146286016ce07ee79f7\">\n#top .av-special-heading.av-k5800iv5-3fdd1242da374146286016ce07ee79f7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k5800iv5-3fdd1242da374146286016ce07ee79f7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k5800iv5-3fdd1242da374146286016ce07ee79f7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k5800iv5-3fdd1242da374146286016ce07ee79f7 av-special-heading-h3 blockquote modern-quote  avia-builder-el-8  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Consulting on Sales and Marketing in the Health Care Market<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k1lxo6db-7324021a4be5c9baa7a332a5827e97d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Sales and marketing for medical technology, biotechnology and life science are central areas of competence of sananet management consultancy<\/strong><\/p>\n<p>sananet consultancy has a strong focus on marketing and sales in medical technology. Since 2000, we have understood marketing not only as PR or advertising, but above all as practical support in establishing long-term and successful sales channels for products in the fields of medical technology, biotechnology and life science.<\/p>\n<p>For many years, we have had proven success in advising German and foreign medical technology companies from the USA to Australia.<\/p>\n<p>The two major customer groups of sananet, hospitals and medical companies, result in a synergetic effect.<\/p>\n<p>Our clients range from medical technology start-up companies, which we support in their first steps, to international medical technology and pharmaceutical companies, which value our special know-how, e.g. in reimbursement.<\/p>\n<p>As a rule, sananet&#8217;s consulting clients want to expand their market presence and we provide practical help in implementing this.<\/p>\n<p>sananet does not see itself as a pure market research company, but implements the analysis results with you in a very practical way into successful sales and marketing strategies, up to the search for the right distribution partners and the real market success of your medical product.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-k3zvra8x-dba38f81eb8159f735d12c86f33a97c8-wrap avia-button-left  avia-builder-el-10  el_after_av_textblock  el_before_av_hr  contactbutton'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zvra8x-dba38f81eb8159f735d12c86f33a97c8\">\n#top #wrap_all .avia-button.av-k3zvra8x-dba38f81eb8159f735d12c86f33a97c8{\nbackground-color:#fdc62b;\nborder-color:#fdc62b;\ncolor:#474747;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-k3zvra8x-dba38f81eb8159f735d12c86f33a97c8 .avia-svg-icon svg:first-child{\nfill:#474747;\nstroke:#474747;\n}\n<\/style>\n<a href='#contact'  class='avia-button av-k3zvra8x-dba38f81eb8159f735d12c86f33a97c8 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'   aria-label=\"Contact us now!\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue832' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Contact us now!<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2\">\n#top .hr.hr-invisible.av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2 hr-invisible  avia-builder-el-11  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k1lxo6db-1-783808351f4035ea19220a4307d6a378 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Competence areas of sales and marketing consulting in medical technology<\/strong><\/p>\n<p>Companies from the medical technology, biotechnology and life science sectors seek advice from sananet on a wide range of issues.<\/p>\n<p><strong>Consulting on sales set-up and sales support in the health care market<\/strong><\/p>\n<ul>\n<li><u><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/building-distribution-network\/\">Establishment of dealer networks worldwide<\/a><\/u><\/li>\n<li><u><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/distribution-structure\/\">Establishment of own professional sales structures<\/a><\/u><\/li>\n<li><u><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/distribution-controlling\/\">Sales controlling<\/a><\/u><\/li>\n<li><u><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/head-of-sales-medical-technology\/\">Interim management as sales manager<\/a><\/u><\/li>\n<\/ul>\n<p><strong>Consulting for market introduction of new medical products<\/strong><\/p>\n<ul>\n<li><u><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/market-introduction-of-medical-devices\/\">Market introduction<\/a><\/u><\/li>\n<li><u><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/direct-sales-support-for-medical-technology\/\">Finding KOL as reference sites for your medical product<\/a><\/u><\/li>\n<li><u><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/reimbursement-for-medical-technology\/\">Reimbursement of medical devices<\/a><\/u><\/li>\n<\/ul>\n<p><strong>Repositioning of a medical device manufacturer<\/strong><\/p>\n<ul>\n<li><u><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/market-analysis\/\">Market analysis<\/a><\/u><\/li>\n<li>Market and customer survey<\/li>\n<li><u><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/market-research-medical-technology\/\">Market research<\/a><\/u><\/li>\n<li>Brand strategy<\/li>\n<li><u><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/internationalization\/\">Internationalization<\/a><\/u><\/li>\n<li><u>S<a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/building-distribution-network\/\">ales development \/ Establishment of a dealer network<\/a><\/u><\/li>\n<\/ul>\n<p><strong>Marketing for medical technology<\/strong><\/p>\n<ul>\n<li><u><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/market-analysis\/\">Market analysis and neutral customer survey<\/a><\/u><\/li>\n<li>Pricing in different markets<\/li>\n<li>Integrated care according to \u00a7140 for pharmaceutical manufacturers and medical technology industry<\/li>\n<\/ul>\n<p><strong>Implementation in sales and marketing documents<\/strong><\/p>\n<p>Professional consulting for the implementation of e.g. the benefit arguments in your sales and marketing documents. In doing so, sananet takes over the factual examination of the facts and ensures the suitability for the different target groups in the clinic (administration, purchasing, physicians), in the private practice sector or for other relevant customer groups.<\/p>\n<p><strong>Pricing models as a marketing component<\/strong><\/p>\n<p>Development of innovative pricing models in which, for example, the customer of the medical product does not pay directly for the product, but the medical technology company participates in the cost savings of the clinic.<br \/>\nWe help to determine the framework conditions and to define the necessary data for the revenue calculation. In addition, we also accompany the implementation in one or more pilot projects with clinics.<\/p>\n<p>Of course, this also includes leasing of medical technology and pay per use models for medical devices, especially medical software.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. 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