{"id":2207,"date":"2020-01-10T09:46:39","date_gmt":"2020-01-10T08:46:39","guid":{"rendered":"http:\/\/sananet.com?page_id=2207"},"modified":"2026-02-03T12:20:03","modified_gmt":"2026-02-03T11:20:03","slug":"thematic-focal-points","status":"publish","type":"page","link":"https:\/\/sananet.com\/en\/medical-device-consulting\/medical-technology-consulting-competencies\/thematic-focal-points\/","title":{"rendered":"Thematic Focal Points"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f\">\n.avia-section.av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k1lx1yci-a1d7f2166056346c0cbaca20a0cff57f main_color avia-section-no-padding avia-no-shadow  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  head-top avia-bg-style-scroll container_wrap sidebar_right'  ><div 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src=\"https:\/\/sananet.com\/wp-content\/uploads\/2019\/10\/sananet-textquadrat-1-70px.png\" alt=\"\" width=\"70\" height=\"62\" \/><br \/>\nThematic Focal Points<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae\">\n#top .hr.hr-invisible.av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-5-47bbd2156209cc7afff82cd85a6fd7ae hr-invisible  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div 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img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k1lxmsbe-1fd87dd97b75596a4122d93436d84f16 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k1lxmsbe-1fd87dd97b75596a4122d93436d84f16 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-6  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5641 avia-img-lazy-loading-not-5641 avia_image ' src=\"https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/doctor-6497496_1280-300x300.jpg\" alt='Thematic Focal Points' title='Thematic Focal Points'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/doctor-6497496_1280-300x300.jpg 300w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/doctor-6497496_1280-80x80.jpg 80w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/doctor-6497496_1280-768x768.jpg 768w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/doctor-6497496_1280-36x36.jpg 36w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/doctor-6497496_1280-180x180.jpg 180w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/doctor-6497496_1280-705x705.jpg 705w, https:\/\/sananet.com\/wp-content\/uploads\/2023\/07\/doctor-6497496_1280.jpg 853w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b0yok-90d40f3b73cc11a95decc5e105021a85\">\n.flex_column.av-b0yok-90d40f3b73cc11a95decc5e105021a85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b0yok-90d40f3b73cc11a95decc5e105021a85 av_two_third  avia-builder-el-7  el_after_av_one_third  el_before_av_postcontent  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-322gb3-aa71382f7ec42b6d8b0cc39ff0dc2d98\">\n#top .av-special-heading.av-322gb3-aa71382f7ec42b6d8b0cc39ff0dc2d98{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-322gb3-aa71382f7ec42b6d8b0cc39ff0dc2d98 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-322gb3-aa71382f7ec42b6d8b0cc39ff0dc2d98 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-322gb3-aa71382f7ec42b6d8b0cc39ff0dc2d98 av-special-heading-h3 blockquote modern-quote  avia-builder-el-8  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Main focus of sananet\u2019s consulting services in the health care sector &#8211; Thematic Focal Points<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k1lxo6db-7324021a4be5c9baa7a332a5827e97d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>sananet consultancy advises medical technology companies and other companies in the life science sector as well as business development agencies. Consulting focuses on all topics that are relevant for the successful marketing of medical devices. We provide very practical support and advice on the market launch of medical products and the establishment of distribution networks in the healthcare sector.<br \/>\nsananet has specialized in many areas of the healthcare industry through its many years of experience.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-k3zvra8x-2da22d24f14e1dc44f48dd17a780afa6-wrap avia-button-left  avia-builder-el-10  el_after_av_textblock  el_before_av_hr  contactbutton'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zvra8x-2da22d24f14e1dc44f48dd17a780afa6\">\n#top #wrap_all .avia-button.av-k3zvra8x-2da22d24f14e1dc44f48dd17a780afa6{\nbackground-color:#fdc62b;\nborder-color:#fdc62b;\ncolor:#474747;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-k3zvra8x-2da22d24f14e1dc44f48dd17a780afa6 .avia-svg-icon svg:first-child{\nfill:#474747;\nstroke:#474747;\n}\n<\/style>\n<a href='#contact'  class='avia-button av-k3zvra8x-2da22d24f14e1dc44f48dd17a780afa6 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'   aria-label=\"Feel free to contact us if you would like advice in the healthcare sector!\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue832' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Feel free to contact us if you would like advice in the healthcare sector!<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2\">\n#top .hr.hr-invisible.av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-k3zunulp-3-843d98ead0d3d60f17ce30d04a8901d2 hr-invisible  avia-builder-el-11  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k1lxo6db-1-783808351f4035ea19220a4307d6a378 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Our consulting focus is in the following areas:<\/p>\n<p><strong>For medical technology companies<\/strong><\/p>\n<p>sananet consultancy advises life science and medical technology companies on all aspects of a successful <a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/\">market launch.<\/a><\/p>\n<p><strong>Market and Competitor Analysis<\/strong><\/p>\n<p>Information that is truly practical for the <a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/market-analysis\/\">market launch<\/a> of <a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/competition-analysis\/\">medical devices.<\/a><\/p>\n<p><strong>Sales and Marketing<\/strong><\/p>\n<p>Support and advice for the right<a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/health-care-marketing\/marketing-strategy\/\"> launch strategy<\/a> into the healthcare market.<\/p>\n<p><strong>Contacts to opinion leaders (KOL) and establishment of references<\/strong><\/p>\n<p>Initial contact with clinics and physicians testing innovative medical devices and <a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/find-kol-and-references\/\">conducting application studies.<\/a><\/p>\n<p><strong>Reimbursement for medical devices<\/strong><\/p>\n<p><a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/reimbursement-for-medical-technology\/\">Reimbursement<\/a> in the inpatient (DRG) and outpatient (EBM) area and for therapeutic products and aids.<\/p>\n<p><strong>Establishment of dealer networks for medical devices<\/strong><\/p>\n<p>Sananet assists in the selection and search of medical device distributors. We find the <a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/building-distribution-network\/\">best partner to distribute<\/a> your medical devices.<\/p>\n<p><strong>Strategic partners for OEM<\/strong><\/p>\n<p>If you do not want to sell under your own brand, sananet finds suitable <a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/sales-marketing\/search-for-strategic-partners\/\">strategic partners<\/a> for OWM and license sales of medical products.<\/p>\n<p><strong>For economic development agencies<\/strong><\/p>\n<p>sananet management consultancy advises governmental economic development agencies and NGOs with specialized knowledge in the healthcare and medical technology sectors.<\/p>\n<p><strong>Business development projects in the healthcare sector<\/strong><\/p>\n<p>More extensive <a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/business-development-health-care\/\">BD projects<\/a>, where a larger number of life science companies are managed in parallel to the market launch. Trainings and individual coaching.<\/p>\n<p><strong>Business matchmaking for medical technology<\/strong><\/p>\n<p>Targeted search for sales partners for life science and medical technology companies. Initiation of online meetings or <a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/business-development-health-care\/business-matchmaking-at-trade-fairs-and-congresses\/\">meetings at trade fairs.<\/a><\/p>\n<p><strong>For industrial companies e.g.\u00a0 from the automotive and aerospace sector<\/strong><\/p>\n<p>sananet advises industrial companies, e.g. from the automotive and aerospace sector or mechanical engineering, who are looking for a second, stable <a href=\"https:\/\/sananet.com\/en\/medical-device-consulting\/medical-technology-for-industry\/medical-technology-as-2nd-mainstay\/\">mainstay<\/a> in medical technology.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. 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